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Our guest on this week’s episode of Suds & Search is Duane Forester, V.P. of Industry Insights at Yext.

Duane has keynoted several industry conferences including SMX, State of Search, and Pubcon. We first heard him present in 2011 at SMX West, and he’s remained one of our favorite speakers ever since.

We caught up with Duane shortly after Pubcon Austin where he gave a (predictably) excellent talk. We’ll ask him about his presentation, “SEO Coming of Age: From Gaming the System to Customer-Centric.”

This is Duane’s second appearance on Suds & Search, and the timing is good. We’re going through an interesting period for digital marketers. Every day we hear more about ChatGPT and AI-generated content. Duane is a visionary who has been prescient about many trends over the years. He is the perfect guest to discuss the ramifications for marketers and search engines.

Grab something cold to drink and join us for a conversation with Duane Forrester. We’ll chat about Large Language Models, talk about how customer experience will change for the better in coming years, and spend a little time chatting with him about barbecue.

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Mark Bealin

Founder and Principal

Mark Bealin is the Founder and Principal at SearchLab, which was founded in March 2017. Under his leadership, Clutch and Manifest both named SearchLab one of the top agencies in Chicago in 2018 and 2019.

Mark has been helping small and medium-sized businesses with SEO and PPC since 2007. He is an in-demand speaker and contributor at events throughout the country, sought out for his expertise in SEO, Paid Search and Analytics.

He is a board member of EO Chicago and a guest lecturer at DePaul University. Mark lives in Chicago with his wife and three children. He's a former varsity high school football coach and remains active at St. Ignatius College Prep.

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