Suds and Search 73 | Kelsey Stapleton, Director of Customer Success Strategy at Justuno

July 30, 2021 Mark Bealin Best Practices, Digital Marketing, Suds and Search

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Kelsey Stapleton, Director of Customer Success Strategy at Justuno.

Kelsey is one of my favorite conversion rate optimization experts and a great person to have a drink with during the day.

Kelsey’s company, Justuno has created a suite of software to help businesses turn more of their online traffic into sales.

If you aren’t super knowledgeable about CRO, welcome to the club. We don’t do a lot of CRO work at my agency and Kelsey is the first CRO expert we’ve ever had on Suds & Search. So I’ll be learning along with the audience this week.

Grab something cold to drink and join me for a conversation with Kelsey Stapleton. We’ll talk about how to perform an effective CRO test, she’ll share some cringe-worthy CRO fails, and I’ll ask her a little about back yard ax throwing.

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Mark Bealin

Founder and Principal

Mark Bealin is the Founder and Principal at SearchLab, which was founded in March 2017. Under his leadership, Clutch and Manifest both named SearchLab one of the top agencies in Chicago in 2018 and 2019.

Mark has been helping small and medium-sized businesses with SEO and PPC since 2007. He is an in-demand speaker and contributor at events throughout the country, sought out for his expertise in SEO, Paid Search and Analytics.

He is a board member of EO Chicago and a guest lecturer at DePaul University. Mark lives in Chicago with his wife and three children. He's a former varsity high school football coach and remains active at St. Ignatius College Prep.