SearchLab’s Blog of Awesomeness

Knowledge bombs to help you learn more about Local SEO and PPC

Suds and Search 85 | Patrick Stox, Product Advisor, Technical SEO, and Brand Ambassador at Ahrefs

October 21, 2021 Mark Bealin Digital Marketing, Google Updates, Search Engine Optimization, Suds and Search

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs.

Patrick is one of the top SEO presenters in the world right now. He’s spoken at numerous conferences including, SMX, Pubcon, Ungagged, and TechSEO Boost. In 2018, Patrick was a finalist for speaker of the year at the Search Engine Land Awards. Patrick is also an excellent blogger and writer. He’s the man behind a lot of the outstanding content put out by Ahrefs.

Part Two of Greg’s SEO Presentation from Digital Dealer

October 19, 2021 Greg Gifford Best Practices, Digital Marketing, Google My Business, Google Updates, Local Search Tuesdays, Local SEO

In this week’s video, I share the second half of my epic two hour double session from Digital Dealer in Las Vegas. Learn the latest Local SEO tactics for link building, reviews, and Google My Business, and hear about our new auto dealer scoring matrix that allows you to check the state of your site’s optimization.

Suds and Search 84 | Shannon McGuirk, Client Services & Delivery Director at Aira

October 15, 2021 Mark Bealin Search Engine Optimization, Suds and Search

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My guest on this week’s episode of Suds & Search is Shannon McGuirk, Client Services & Delivery Director at Aira. Shannon is an in-demand speaker. She’s presented at MozCon, BrightonSEO, Learn Inbound, and the outREACH conference.

She is a frequent guest on webinars and podcasts. Shannon is considered one of the world’s leading experts on Digital PR and Link Building.

At this year’s MozCon, Shannon delivered one of my favorite presentations. The title of the presentation was “Lessons in Surviving the Covid News Agenda & What it Means for the Future of Digital PR”

Part One of Greg’s SEO Presentation from Digital Dealer

October 12, 2021 Greg Gifford Google My Business, Local Search Tuesdays, Local SEO, Reviews, Search Engine Optimization

In this week’s video, I share the first half of my double-session presentation on Local SEO from Digital Dealer in Las Vegas. Learn what’s changed in the last year, which signals influence your visibility in local searches, and how to optimize those signals.

Suds and Search 83 | Tony Wright, founder and CEO of WrightIMC

October 7, 2021 Mark Bealin Reputation Management, Reviews, Search Engine Optimization, Suds and Search

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My guest on this week’s episode of Suds & Search is Tony Wright, Founder and CEO of WrightIMC.

Tony is a veteran digital marketer, a past president of DFWSEM, an adjunct professor at Texas Tech, a columnist at Search Engine Journal, and a popular conference presenter. You may have heard Tony speak at Pubcon, State of Search, SMX East, and Affiliate Summit.

Local SEO: Why you can’t ignore Yelp

October 5, 2021 Greg Gifford Local Search Tuesdays, Local SEO, Reputation Management, Reviews

In this week’s video, I share the reason why it’s a bad idea to ignore Yelp. Sure, we all hate the site, but there’s a very important reason that you need to invest a little bit of reputation management time – watch to see why!

Suds and Search 82 | Jamie Indigo, Senior Tech SEO Analyst at DeepCrawl

September 30, 2021 Mark Bealin Digital Marketing, Google Updates, Search Engine Optimization, Suds and Search

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Jamie Indigo, Senior Tech SEO Analyst at DeepCrawl. Jamie is one of the leading technical SEO experts in the world. She likes to point out that she’s 100% not a bot but she speaks bot.

Jamie is an in-demand conference presenter and a must-follow on Twitter at the handle @jammer_volts. A few places you may have heard Jamie present include Brighton SEO, SMX Milan, SMX Munich, SearchLove, and Engage.

How does Google rank local search results?

September 28, 2021 Greg Gifford Digital Marketing, Local Search Tuesdays, Local SEO

In this week’s episode, I talk about how Google ranks local search results. The local algorithm is different from the traditional algorithm, so it’s important to understand which signals influence local search visibility.

Suds and Search 81 | Damon Gochneaur, founder of Aspiro Agency

September 23, 2021 Mark Bealin Google My Business, Google Updates, Local SEO, PPC Advertising, Search Engine Optimization, Social Media Advertising, Suds and Search

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Damon Gochneaur, Founder of Aspiro Agency.

Damon is a serial entrepreneur, popular conference presenter, and one of the generally coolest people on the planet. You may have seen Damon and his famous beard at conferences such as Pubcon, State of Search, MKE Search, and Brighton SEO to name a few.

Damon is an engaging personality. He regularly appears on webinars and he is a frequent podcast guest. Damon is an expert on a wide breadth of subjects ranging from Paid Seach, Paid Social, and Local SEO.

Where does the local algorithm display results?

September 21, 2021 Greg Gifford Google My Business, Local Search Tuesdays, Local SEO, Search Engine Optimization

In this week’s episode, I share examples of the various locations where Google’s local algorithm displays localized search results. If you have a better understanding of how the local algorithm works, you’re able to better optimize your website and win more local customers.