SearchLab’s Blog of Awesomeness

Knowledge bombs to help you learn more about Local SEO and PPC

Suds and Search 99 | Ryan Jones, Vice President of SEO at Razorfish

February 10, 2022 Mark Bealin Digital Marketing, Google Updates, Marketing Analytics, Search Engine Optimization, Suds and Search

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Ryan Jones, Vice President of SEO at Razorfish. Ryan is a computer programmer turned digital marketer. In his role at Razorfish, Ryan oversees an international SEO team running campaigns for some of the largest brands in the world.

He is also a popular conference presenter. A shortlist of the conferences Ryan has presented at includes Pubcon, SMX, State of Search, and UnGagged.

I begin our conversation talking about his presentation at Pubcon Florida last Spring. The speech was based on research Ryan did with Eric Enge in partnership with BrightEdge. The presentation starts by showing the myriad ways that enhanced search features are expanding. For SEO professionals who look at SERPs every day, the pace of change can be dizzying.

Linking to your Google Business Profile doesn’t work

February 8, 2022 Greg Gifford Best Practices, Google My Business, Google Updates, Local Search Tuesdays

This week, I’m busting a Local SEO myth that for some reason, just won’t die…

Suds and Search 98 | Michelle Robbins, Senior Director of Data and Analytics for Clearlink

February 3, 2022 Mark Bealin Best Practices, Digital Marketing, Google Updates, Marketing Analytics, Search Engine Optimization, Suds and Search

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Michelle Robbins, Senior Director for Data and Analytics at Clearlink. Michelle is a veteran digital marketer, product developer, software engineer, and marketing technology executive.

Prior to joining the team at Clearlink, Michelle held leadership positions at Aimclear and Third Door Media, the publisher of Search Engine Land, Marketing Land, and the company that puts on all the SMX events.

The review widget on your site could cause a huge FTC fine

February 1, 2022 Greg Gifford Digital Marketing, Local Search Tuesdays, Reputation Management, Reviews

Just last week, the FTC penalized a fashion company with a $4.2 million fine for deceptive review practices. In this week’s video, we walk through the fine and why it was assessed – and explain why thousands of sites are in danger of being fined for the same reason.

Suds and Search 97 | Alex Alexakis, founder of PixelChefs

January 27, 2022 Mark Bealin Best Practices, Digital Marketing, Google Updates, Search Engine Optimization, Suds and Search

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My guest on this week’s episode of Suds & Search is Alex Alexakis, Founder of PixelChefs.

There’s a recurring topic that comes up on industry blogs and on SEO Twitter – the relationship between SEOs and web developers. Long story short, it’s often a challenging relationship to navigate. SEOs complain that their changes never get implemented. Web developers complain that SEOs are annoying. It’s often a fraught relationship but both pieces have to work in order for a client to experience any kind of success.

Video verification is now available for Google Business Profiles

January 25, 2022 Greg Gifford Google My Business, Google Updates, Local Search Tuesdays

In this week’s video, I’m sharing some exciting news – video verification is now available for Google Business Profiles! In the past, you had to request a postcard with a verification PIN, but that meant waiting anywhere from 10 to 14 business days for the postcard to arrive. Now, Google is offering video verification, which should make things much easier and faster. Watch the video for all the details.

Suds and Search 96 | Bartosz Goralewicz, CEO at Onely

January 20, 2022 Mark Bealin Google Updates, Search Engine Optimization, Suds and Search

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My guest on this week’s episode of Suds & Search is Bartosz Goralewicz, CEO at Onely.

Bartosz is an in-demand conference presenter and a frequent guest on industry podcasts and webinars. He is considered one of the top technical SEOs in the world. He’s particularly knowledgeable about Javascript SEO.

A few places you might’ve heard Bartosz present include, Ungagged, InOrbit, Brighton SEO, Search Love, and all the different SMX events.

For a really good deep dive into his areas of expertise, check out some of the webinars he’s done for SEMrush. They are consistently excellent.

I caught up with Bartosz during an interesting time for Technical SEOs. Core Web Vitals has captured the attention of SEOs all over the world. I’m going to start our conversation by asking him a series of questions about Core Web Vitals and how he and his team at Onely approach the concept.

I’m also going to ask Bartosz about Javascript. Simply put, Javascript and SEO don’t play together well. How does an expert like Bartosz evaluate Javascript for SEO?

What Javascript considerations should website owners and SEOs be concerned about? I’m going to ask Bartosz those questions and more.

Grab something cold to drink and join me for a conversation with Bartosz Goralewicz. We’ll chat about how significant a change Core Web Vitals was, we’ll chat Javascript SEO, and we’ll spend a little time talking about conference hijinx with Greg Gifford.

Greg’s SEO presentation from the IS20G conference

January 18, 2022 Greg Gifford Digital Marketing, Google My Business, Google Updates, Local Search Tuesdays, Local SEO, Reputation Management, Reviews, Search Engine Optimization

In this week’s episode, I’m sharing a recording of my entire presentation from last week’s Internet Sales 20 Group conference in Philadelphia. It was our first conference of 2022, and the slides are packed with actionable tips to help you gain more visibility in local searches. This episode is longer than normal – about 37 minutes – but it’s definitely a don’t-miss episode!

Suds and Search 95 | Cindy Krum, founder and CEO of MobileMoxie

January 13, 2022 Mark Bealin Google Updates, Search Engine Optimization, Suds and Search

Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Cindy Krum, CEO at MobileMoxie. Cindy has spoken at virtually every major digital marketing event I can think of including Mozcon, Pubcon, Brighton SEO, and all the different SMX events.

I’ve been looking forward to speaking with Cindy for some time because she’s been my go-to resource for all matters related to mobile SEO. Cindy is a must-follow on Twitter at the handle @suzzicks for instant reaction to all the latest news and updates on Mobile SEO.

Missing reviews on GBP? Here’s why…

January 11, 2022 Greg Gifford Google My Business, Local Search Tuesdays, Reputation Management

Lately, many businesses have been complaining about review problems with Google Business Profiles. Customers are leaving reviews and they’re not showing up – even though the customer can see the review. Also, businesses have been losing reviews at an alarming pace. In this week’s episode, I explain why these two problems are happening and what you should do if you’re struggling with missing reviews.