In this week’s episode, I share the video of my presentation at BrightonSEO last week – the UK’s largest digital marketing conference. I packed 20 minutes with time-saving tips for using Google Data Studio for reporting. If you haven’t played with Data Studio yet, now’s the time to get started. Watch these awesome tips and

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In this week’s episode, we talk about citations and their influence on Local SEO. While they’re not as important as they used to be, citations are still a foundational signal to Google’s local algorithm. Watch the video to find out why it’s important that you get them right.

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In this week’s episode, I’m continuing my series on Local SEO signals and I talk all about local links. Inbound links are the most weighted element in Google’s local algorithm, so I explain how they work and share a few ideas for acquiring valuable local links. Watch and learn how to get more local links!

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In this week’s episode, I’m continuing my series on Local SEO signals. I share the important elements that should be optimized on every page of your site and talk about the tactic of geo-optimization. Watch and learn how to optimize your site!

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In this week’s episode, the first in a mini series about signals that influence Local SEO, I talk about local content. Most sites have boring, generic content – learn how awesome, localized content will help you stand out and attract more customers.

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In this week’s episode, I answer the question “What is Local SEO?” for all of you out there who are still new to the local marketing game. I realized I’ve been talking about it, but not really explaining what it is at a basic level – so check out this week’s video to find out!

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In this week’s episode, I share the secret to recovering all those awesome reviews that are hidden in your Yelp profile. Yelp only counts reviews from what it considers to be “regular Yelp users” – so I share a tip that will help you get those reviews to show up and count towards your score!

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On this week’s episode of Local Search Tuesdays, I share what might be a shocking revelation: No one cares about your testimonials page! Customers want to read honest, unbiased reviews on third party sites, and they know that your testimonials page will only list glowing 5-star reviews. Watch the video for more info, and for

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In this week’s video, I talk about responding to reviews from people who weren’t customers – whether it’s a misplaced review that should have gone to another business, a bad review from someone who clearly wasn’t a customer, or even a bad review from a disgruntled ex-employee, I share examples of how to respond to

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In this week’s video, I talk about responding to customer reviews – how quickly to respond, what to say, and why responses to bad reviews are incredibly important. Check out the video for all the awesome details…

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