Also available as a Podcast:

My guest on this week’s episode of Suds & Search is Amanda Milligan, Head of Marketing at Stacker.

Amanda is an in-demand conference speaker, blogger, and must follow on social media. Amanda is sought after for her expertise in content marketing and link building. You might’ve heard Amanda present at Mozcon, BrightonSEO, State of Search, and Pubcon. She is also has a great blogger who you can read all over the place. She’s written for Techcrunch, Search Engine Journal, SEMrush, and Moz.

During our conversation, I wanted to ask Amanda about her presentation at this year’s Mozcon. She gave a truly excellent talk about link gap analysis.

What tools are needed to do a link gap analysis? How do you appeal to link prospects? What’s the role of content creators?

I’m going to ask Amanda all these questions and more during our conversation.

She also recently started a new gig at Stacker. I’m going to ask her how things are going early on.

Grab something cold to drink and join me for a conversation with Amanda Milligan. We’ll talk about where most content marketing campaigns die, what SEOs mean when they say “link-worthy content,” and we’ll chat a little bit about why doing link gap analysis is worth the effort.

article by

Mark Bealin

Founder and Principal

Mark Bealin is the Founder and Principal at SearchLab, which was founded in March 2017. Under his leadership, Clutch and Manifest both named SearchLab one of the top agencies in Chicago in 2018 and 2019.

Mark has been helping small and medium-sized businesses with SEO and PPC since 2007. He is an in-demand speaker and contributor at events throughout the country, sought out for his expertise in SEO, Paid Search and Analytics.

He is a board member of EO Chicago and a guest lecturer at DePaul University. Mark lives in Chicago with his wife and three children. He's a former varsity high school football coach and remains active at St. Ignatius College Prep.

Read more of Mark's posts
Watch more episodes of Suds and Search