Local SEO - SearchLab Digital

The most important question to ask yourself

Best Practices May 26, 2020

In this week’s video, I share a simple tip that will help you write amazing content for your website. One simple question will help you rethink your content and help you create something that wows potential customers and rocks Google search results. VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, […]

The details about Google’s new automotive study

Digital Marketing May 19, 2020

In this week’s video, I share the details about the new Think With Google report that was released last week about the effects of COVID on the automotive industry. Even if you’re not a car dealer, the shift in browsing and buying habits applies to pretty much everyone. Check out the video to see how […]

You have to own your own back yard

Local Search Tuesdays May 12, 2020

In this week’s video, I share a tip that answers one of the most common questions I hear at conferences all over the world: “How do I show up in searches in the bigger city that’s nearby?” The big problem with that question is that most of the time, the business that wants more exposure […]

How to test your website content

Best Practices May 5, 2020

In this week’s episode, I share a simple test to help you evaluate the quality of your website content. Far too often, website content is boring and generic, and if you want to stand out in searches, you need your content to be awesome. Watch the video to learn how to quickly test your content […]

Read your site content out loud

Best Practices April 28, 2020

In this week’s episode of Local Search Tuesdays, I share an incredibly simple yet extremely powerful tip to help you write better content on your website. When you read your content out loud, you’ll hear when things sound awkward, and you know you’ll need to fix your content.

How to choose the right primary category in Google My Business

Local Search Tuesdays April 21, 2020

In this week’s video, we share an advanced level tip to help you choose the right primary category in Google My Business. Since the primary category carries more weight in the local algorithm, it’s important to be strategic with your choice. Watch the video to learn more.

Using UTM tracking in Google My Business

Local Search Tuesdays April 14, 2020

In this week’s episode of Local Search Tuesdays, I share a tip for using UTM tracking on your website link in Google My Business. Lots of mobile search traffic gets attributed as “direct” traffic in Google Analytics, so using UTM tracking on your website link forces Analytics to report the traffic correctly. You’ll also be […]

Using a call tracking number in your GMB listing

Local Search Tuesdays April 7, 2020

In this week’s episode of Local Search Tuesdays, we explain how to use a call tracking number in your Google My Business listing. Check it out, update your listing, and track organic search calls! VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. We’re continuing down the Google My Business rabbit hole this […]

Your Google My Business listing is your new home page

Local Search Tuesdays March 31, 2020

In this week’s episode, we talk about how your Google My Business listing is your new home page – it’s the first impression you make with potential customers. Watch and learn more about how to optimize your listing so you stand out and win more local customers. VIDEO TRANSCRIPT Welcome back to another episode of […]

Google My Business updates for COVID-19

Best Practices March 24, 2020

In this week’s episode of Local Search Tuesdays, we share the details about recent updates to Google My Business related to the coronavirus outbreak. Watch and learn what’s changed and why the changes are important to your business. VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, we’ve got some new […]

Marketing Strategies to Use During the Coronavirus Outbreak

Best Practices March 17, 2020

In this week’s episode of Local Search Tuesdays, we share several marketing tips to help small businesses during the coronavirus outbreak. The key point is to be transparent and communicate with your customers… Watch the video for all the details. VIDEO TRANSCRIPT Welcome to another episode of Local Search Tuesdays. This week, we paused our […]

How Does a Microbrewery Survive Social Distancing?

Digital Marketing March 16, 2020

Our business is flanked by two microbreweries, literally. When we walk out our front door there’s Dovetail Brewery, and out our back door is Begyle Brewing. Both are great establishments offering some of the best beers in Chicago. Yesterday, we learned that Illinois Governor JB Pritzker ordered that all bars and restaurants in Illinois must […]

Category: Local SEO

The most important question to ask yourself