Local SEO - SearchLab Digital

Suds and Search 65 | Jason Barnard, the Brand SERP Guy

Best Practices June 3, 2021

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Jason Barnard, also known as the Brand SERP Guy. Jason is the owner of Kalicube, an online SaaS product offering all sorts of cool tools, guides, and training to optimize for a brand SERP. You might be asking… What […]

How to fight Google My Business spam

Google My Business June 1, 2021

In this week’s video, I share two important tactics for fighting Google My Business spam. Whether competitors are stuffing keywords in their business name or creating completely fake listings, I walk through the steps to help fight the spammers. Watch the video for all the details! VIDEO TRANSCRIPT Welcome back to another episode of Local […]

Suds and Search 64 | Joel Klettke, Founder of Case Study Buddy

Best Practices May 27, 2021

Also available as a Podcast: My guest on this week’s episode of Suds & Search is Joel Klettke, founder of Case Study Buddy and Business Casual Copywriting. In my humble opinion, Joel is one the very best copywriters in the industry. He frequently presents at conferences on topics related to copywriting and case study creation. […]

The new Page Experience Report in Search Console

Best Practices May 25, 2021

In this week’s video, I share more information about Google’s upcoming Page Experience Update. I explain the delay in the release and share an awesome new report in Search Console that you can use to help check if your site is prepared for the update. VIDEO TRANSCRIPT Welcome back to another episode of Local Search […]

SEO presentation: How to show up in local searches

Best Practices May 18, 2021

In this week’s video, I share my recent SEO presentation from a Better Business Bureau webinar. It’s longer than my usual weekly video – about 45 minutes – but it’s packed with awesome info about how COVID has changed customer behavior and how businesses should adapt to the change. I outline a Local SEO playbook […]

Optimize for how customers actually search

Digital Marketing May 11, 2021

In this week’s video, I explain the importance of optimizing for how customers actually search for you. Businesses and marketers tend to use specific industry jargon, but most of the time, customers don’t use the same terminology when searching for the products or services a business offers. If you optimize for the jargon, but customers […]

Online review responses and HIPAA compliance

Best Practices May 5, 2021

The Health Insurance Portability and Accountability Act of 1996 (HIPAA) is a federal law that prohibits the disclosure of protected health information (PHI) without patient consent. PHI is defined as “health information that can be used to identify an individual” and includes data related to a patient’s medical or physical condition, and identity. HIPAA extends […]

Why rank tracking isn’t a good SEO success metric

Best Practices May 4, 2021

In this week’s episode, I share some insight into rank tracking in SEO – and why it’s a horrible way to judge SEO success. You don’t hire someone to do SEO to get you to rank, you hire someone to get you more traffic and leads. It’s all about growing your bottom line, and rank […]

What do Google My Business impressions really mean?

Digital Marketing April 27, 2021

In this week’s video, I share some easy-to-understand examples that help clear up the confusion around Google My Business impressions. Learn what the different impression types actually mean and when they’ll be counted – watch the video for all the details! VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, I’m […]

Advertise your cars on Bing

Digital Marketing April 13, 2021

In this week’s video, I talk about the new Automotive Ads from Bing. They’re a completely new ad type that allows dealers to advertise specific vehicles in Bing search results. Don’t think Bing is important enough? Watch the video to find out why the Bing Ad Network is much larger than you think… VIDEO TRANSCRIPT […]

Suds and Search 57 | Mat Siltala, founder of Avalaunch Media

Digital Marketing April 8, 2021

Also available as a Podcast: My guest on this episode of Suds and Search is Mat Sitala, founder of Avalaunch Media, Co-Founder of The Business of Digital Podcast, and the man behind one of the most famous beards in all of digital marketing. Digital.com recently named Avalaunch agency of the year for 2020. Avalaunch was […]

Google is testing 2-pack results on mobile

Digital Marketing April 6, 2021

In this week’s video, I share the details about Google’s widespread test that’s showing 2-packs in mobile search results (instead of the 3-pack we’ve had for 6+ years). Google runs tests constantly, so we’re not sure this will be a permanent change, but it’s showing up in most locations, so who knows? Watch the video […]

Category: Local SEO

Suds and Search 65 | Jason Barnard, the Brand SERP Guy

How to fight Google My Business spam

Suds and Search 64 | Joel Klettke, Founder of Case Study Buddy

The new Page Experience Report in Search Console

SEO presentation: How to show up in local searches

Optimize for how customers actually search

Online review responses and HIPAA compliance

Why rank tracking isn’t a good SEO success metric

What do Google My Business impressions really mean?

Advertise your cars on Bing

Suds and Search 57 | Mat Siltala, founder of Avalaunch Media

Google is testing 2-pack results on mobile

Ready to Grow
Your Local Business?

Category: Local SEO

Suds and Search 65 | Jason Barnard, the Brand SERP Guy

How to fight Google My Business spam

Suds and Search 64 | Joel Klettke, Founder of Case Study Buddy

The new Page Experience Report in Search Console

SEO presentation: How to show up in local searches

Optimize for how customers actually search

Online review responses and HIPAA compliance

Why rank tracking isn’t a good SEO success metric

What do Google My Business impressions really mean?

Advertise your cars on Bing

Suds and Search 57 | Mat Siltala, founder of Avalaunch Media

Google is testing 2-pack results on mobile

Ready to Grow Your Local Business?

Ready to Grow
Your Local Business?