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Google is testing 2-pack results on mobile

Digital Marketing April 6, 2021

In this week’s video, I share the details about Google’s widespread test that’s showing 2-packs in mobile search results (instead of the 3-pack we’ve had for 6+ years). Google runs tests constantly, so we’re not sure this will be a permanent change, but it’s showing up in most locations, so who knows? Watch the video […]

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Learn everything you need to know about SEO in less than 2 minutes

Digital Marketing March 30, 2021

In this week’s video, I share everything you need to know about SEO in less than 2 minutes! There’s no trick – yes, there’s a ton to learn… but if you watch, you’ll see how I’m not lying, and can actually tell you everything you need to know in less than two minutes! VIDEO TRANSCRIPT […]

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Suds and Search 55 | Joe Laratro, Owner and President of Tandem Buzz

Digital Marketing March 25, 2021

Also available as a Podcast: My guest on this episode of Suds & Search is Joe Laratro, President at Tandem Buzz, a boutique digital marketing agency based in Hollywood, Florida that specializes in SEO and PPC. Joe’s agency recently celebrated their 15th anniversary. Tandem Buzz has received several accolades including winning the US Search Award […]

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Local SEO strategies: Use City Pages to expand your reach

Local Search Tuesdays March 23, 2021

In this week’s video, I talk about the tactic of using city pages to expand your reach and gain visibility in other cities where you don’t have a physical location. Building off of last week’s video about Local Content Silos, city pages can be incredibly successful in more rural markets or bigger markets with less […]

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9 Online Marketing Strategies You Need Right Now

9 Online Marketing Strategies You Can Use Right Now To Get Your Business Found In More Searches

Digital Marketing March 22, 2021

Online marketing is constantly changing, and things won’t slow down in 2021. As you plan for a new year, it’s necessary to know what works and what doesn’t. While some strategies are essentially timeless, some current trends are important to understand and implement right now. The following is a guide to help you develop a […]

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Local SEO Strategies: Local Content Silos

Digital Marketing March 16, 2021

In this week’s video, I share an advanced Local SEO strategy called “Local Content Silos” that will help you gain visibility in nearby cities. If you want to show up somewhere and you don’t have a location there, this strategy will help you out-SEO your competitors and gain additional visibility outside your area. It won’t […]

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Suds and Search 53 | Joy Hawkins, Owner of Sterling Sky, LocalU, and the Local Search Forum

Google My Business March 11, 2021

Also available as a Podcast: My guest on this episode of Suds & Search is Joy Hawkins. Joy is the Owner and Founder of Sterling Sky. She is one of, if not the, most recognizable Local SEO personalities in the world. It’s hard for me to think of anything in Local SEO that Joy isn’t […]

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Check it out, I did a Whiteboard Friday video!

Google My Business March 9, 2021

In this week’s video, I’m sharing an update about another video. Just a few weeks ago, Moz released an episode of its highly popular Whiteboard Friday series, and I was the host! I rocked a killer whiteboard and talked all about Google Posts and how to use them to help your business stand out from […]

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10 ideas for local blog posts

Digital Marketing March 2, 2021

In this week’s video, I share 10 ideas for local blog posts to help you write better localized content. Adding more localized content to your blog helps cast a wider net and get your brand more exposure, so use these ideas, or springboard off of them and come up with your own. You’ll show up […]

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Suds and Search 51 | Carrie Hill, Local Search Analyst and Community Manager at Sterling Sky

Local SEO February 25, 2021

Also available as a Podcast: My guest on this episode of Suds & Search is Carrie Hill. For over 13 years, Carrie has been one of the most important voices in digital marketing for small and medium businesses. Carrie has contributed her talents at industry conferences, on podcasts, webinars, and blogs. She has presented at […]

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Why it’s important to have a blog

Local Search Tuesdays February 23, 2021

In this week’s video, I share why it’s important to have a blog and how it affects potential visibility in searches. With the right strategy, a blog can drastically increase local visibility, which leads to more customers and more business. Watch the video for all the details. VIDEO TRANSCRIPT Welcome back to another episode of […]

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The new automotive study from Google

Google Updates February 16, 2021

In this week’s video, I share the details about Google’s newest automotive study titled “The auto dealer’s guide to navigating today’s digital landscape”. It shares several interesting stats about how buyer behavior has changed due to COVID and the resulting lockdowns and provides 4 tips to position your dealership for future success. VIDEO TRANSCRIPT Welcome […]

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