Also available as a Podcast:

My guest today is Duane Forester, V.P. of Industry Insights at Yext. Duane is a legend in the SEO community.

He’s among the top keynote speakers in the industry. Emphasis on keynote. He has presented the last day keynote at State of Search for as long as that conference has taken place. I first heard him present way back in 2011 at SMX West (as a keynoter) and I’ve remained a fan ever since. At that time, Duane was the Head of the Bing Webmaster Program.

So many celebrity digital marketers are described as visionaries but Duane is the genuine article. He’s not a guy you talk to about SEO 101.

If you want to hear someone discuss title tags or basic link building tactics, this isn’t going to be an episode for you.

If you want to know where search is going. If you’re interested in what the top 1% of marketers are doing differently, you’ll want to hear what Duane has to say.

He’s been remarkably prescient about everything related to the future of search.

He joined me on Suds & Search to talk about two of his favorite topics – answers and intent.