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North of downtown Chicago is a neighborhood called North Center, a former industrial corridor that’s transitioned into a bustling mix of residential and commercial activity. North Center is well known for two things: It’s home to dozens of service-oriented start-ups, digital agencies and creatives mostly located in the industrial buildings along the train tracks on Ravenswood. It’s also where you can find some of Chicago’s best micro-breweries, spirit distilleries and watering holes.

My name is Mark Bealin and I’m the founder of SearchLab, a search marketing agency located in North Center. I decided to film two of my favorite things coming together. I’m going to talk to some of the talented professionals in Chicago at some of the best drinking establishments in the city. This is Suds and Search.

Today I’ll be joined by two partners from Pilot Digital Marketing, Rod Holmes and Ben Hicks. Pilot Digital recently changed their name from Chicago Style SEO and is a one-stop shop for marketing your business online. I’ve asked Rod and Ben to join me at the Half Acre Beer Company’s Balmoral tap room at 2050 W. Balmoral Ave. in Chicago (The entrance is through their parking lot, on Rascher Ave one block north). Half Acre makes popular beer such as Bodem IPA, Pony Pilsner, Daisy Cutter Pale Ale.

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Mark Bealin

Founder and Principal

Mark Bealin is the Founder and Principal at SearchLab, which was founded in March 2017. Under his leadership, Clutch and Manifest both named SearchLab one of the top agencies in Chicago in 2018 and 2019.

Mark has been helping small and medium-sized businesses with SEO and PPC since 2007. He is an in-demand speaker and contributor at events throughout the country, sought out for his expertise in SEO, Paid Search and Analytics.

He is a board member of EO Chicago and a guest lecturer at DePaul University. Mark lives in Chicago with his wife and three children. He's a former varsity high school football coach and remains active at St. Ignatius College Prep.

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