+1 (312) 256-1574

Greg’s SEO slides: NADA 2025

Local Search Tuesdays January 28, 2025

Even with all the weather delays, I am so glad I could make it to NADA. I am grateful the folks at NADA made accommodations for those who couldn’t make their original speaking times due to the wild weather New Orleans was having. Now that I am back, I am able to share my epic […]

Read More

Google Maps update: New carousel

Local Search Tuesdays January 21, 2025

This week on Local Search Tuesdays, I’m talking about a fantastic new update to the Google Maps app! The sleek new carousel shows off your photos, videos, and review snippets—and it’s a game-changer for attracting customers. I’ll be sharing simple tips to optimize your profile and how you can take advantage of this awesome new […]

Read More

PPC Basics Aren’t Basic: Why the Fundamentals Still Matter

PPC Real Talk January 20, 2025

Stop skipping the essentials—because bad targeting, lazy ad copy, and ignoring search intent are still killing campaigns Let’s talk about PPC—that’s Pay-Per-Click. The concept is simple: you only pay when someone actually clicks on your ad. But how much do you pay for each click? That’s where things get interesting. It depends on a few […]

Read More

How to deal with bad reviews

Local Search Tuesdays January 14, 2025

In this week’s Local Search Tuesdays, I tackle bad reviews and how to deal with them. No one’s perfect, and bad reviews happen—it’s all about how you respond. I’ll share why a few negative reviews can actually help your business, tips for handling reviews that violate Google’s policies, and the best ways to craft thoughtful, […]

Read More

Breaking News: Massive FTC fine for fake reviews

Local Search Tuesdays January 7, 2025

In this week’s episode, I’m sharing some breaking news about a massive $20 million fine assigned to an auto dealer group in Illinois. Just last fall, the FTC released new laws making fake reviews illegal, and we knew it wouldn’t be long before they made a public example. At the end of December, they made […]

Read More

Local Search Tuesdays most popular episodes of 2024

Local Search Tuesdays December 31, 2024

Celebrate the best of 2024 with a special Local Search Tuesdays episode! I’m revealing the year’s Top 10 most impactful and entertaining episodes. Whether you’re looking for inspiration, laughs, or SEO tips, this countdown has it all. Tune in for the ultimate recap! VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This […]

Read More
Greg Gifford wearing a Santa hat with a surprised look on his face, and his hands gesturing to the title of the video.

Greg’s top ten holiday movies 2024

Local Search Tuesdays December 24, 2024

The holiday season is here, and I’ve got you covered with my ultimate list of holiday movies to watch this year! From action to holiday horror, this episode is packed with festive film recommendations to get you in the holiday spirit. See which flicks made the my list for the 2024 holiday season. So grab […]

Read More

Google Business Profile Study: Car Dealers

Google Business Profile December 17, 2024

After two years of research, we’re excited to share the most comprehensive Google Business Profile study in the automotive industry. This study includes over a million data points, offering invaluable insights into key areas like best practices, the ideal number of photos for your GBP, and much more. We couldn’t fit all the findings into […]

Read More

Greg’s slides from SEO Con Forum Bali

Local Search Tuesdays December 10, 2024

The only place to catch my epic selfies with monkeys and my exclusive presentation on advanced SEO tips from the incredible SEO Con Bali is right here in this week’s brand-new episode of Local Search Tuesdays! Sit back, relax, and get ready to explore game-changing strategies that will take your SEO skills to the next […]

Read More

Expert Digital Marketing Tips: Brighton SEO

Local Search Tuesdays December 3, 2024

I was at Brighton SEO San Diego a few weeks back, and I grabbed my camera and microphone and collected tips from the speakers and experts at the conference. You’ll definitely want to check out this week’s episode, it’s absolutely packed with killer tips that will help you be a better marketer. VIDEO TRANSCRIPT Speaker […]

Read More

Greg’s slides from Brighton SEO in San Diego: Local Link Building

Local Search Tuesdays November 26, 2024

Once again, I hopped a plane to go to Brighton SEO – but this time it was the US version in San Diego. I gave a talk about local link building, and not only do I share helpful tactics, I walk through the process side of link building that most conference presentations never talk about. […]

Read More

Google adds review alerts to GBPs in UK

Local Search Tuesdays November 19, 2024

In this week’s episode of Local Search Tuesdays, I’m sharing the breaking news about Google’s new “review alerts” that are being displayed on Google Business Profiles in the UK. Fake reviews and review fraud are a massive problem worldwide, so it’s nice to see Google taking a more aggressive approach to fighting fake reviews. Check […]

Read More

Ready to Grow
Your Local Business?

Local customers are searching for your services right now. We help businesses show up first through proven local marketing strategies. Our team creates customized plans that fit your budget and goals. We start with a comprehensive analysis

Schedule a Strategy Callicon