PPC is evolving fast. AI is baked into everything. Performance Max campaigns promise automation but can feel like a black box. Meanwhile, you’re trying to drive leads, not just clicks.In this session, SearchLab PPC expert Susan Yen broke down what’s actually working in PPC right now, how to regain control, and what business owners should
Director of Brand Experience
Dane Saville is the Director of Brand Experience at SearchLab, a boutique marketing agency that provides Local SEO and PPC to SMBs all over the US and Canada. He has spent more than a decade as a professional wrestler (BROTHER!), has built a career over 12 years in multiple verticals in various leadership roles, and built a reputation in automotive digital marketing.
In addition to his work in digital marketing, Dane has hosted an award-winning podcast that received recognition for its content and his hosting style.
Dane has spoken at various automotive marketing conferences, including Driving Sales Executive Summit, Digital Dealer, Innovative Dealer Summit, Kain Clients and Friends, RockStar Automotive Conference, and the North Carolina Automotive Dealers Association Executive Forum. He has also participated as a speaker in Google-partnered events and for local healthcare providers seeking insights on digital marketing.