Maximizing ROI in PPC: Strategies That Work (Even When the Algorithm Doesn’t)

Running a successful PPC campaign isn’t just about setting things up and hoping for the best (spoiler: that’s a terrible strategy). If you want real results, you need a solid foundation built on clear goals, a deep understanding of your audience, and—most importantly—a willingness to actually do the work. Because here’s the truth: algorithms are

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Making PMax Work for Lead Gen: How to Take Back Control

I get it—PMax for lead generation has been a struggle for a lot of marketers. It feels like we’ve lost control, and the automation doesn’t always work in our favor. But here’s the thing: PMax isn’t going anywhere, so instead of resisting, let’s figure out how to make it work for us, not against us.

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Conversion Tracking: Why It Matters & How to Set It Up

Let’s talk about something that should be non-negotiable in your PPC campaigns: conversion tracking. If you’re running ads without it, you’re basically throwing money into the void and hoping for the best. And hope is not a strategy. What Is Conversion Tracking? Conversion tracking is how you measure what happens after someone clicks on your

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Duolingo’s Marketing Playbook Is Genius

How to Join the Conversation and Make It Your Own If you’ve been following Duolingo, you know they’re not your average brand. When it comes to marketing, they’ve completely broken the mold. Instead of just talking at their audience, they engage in a way that feels authentic, timely, and fun—no matter the platform. Take Duolingo’s

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Greg’s SEO Presentation: Pubcon Austin

This week’s episode of Local Search Tuesdays is a fun one – it’s Greg’s entire presentation on SEO reporting from Pubcon Austin last week… And it features his most badass title slide he’s ever created! Conferences are finally coming back after the COVID break, so he popped down to Austin last week to speak at

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Suds & Search 151 | Amanda Milligan, Head of Marketing at Stacker

Also available as a Podcast: Our guest on this week’s episode of Suds & Search is Amanda Milligan, Head of Marketing at Stacker. This is her second appearance on this show, and she’s one of our favorite guests. Amanda is an in-demand conference speaker who frequently presents on topics related to Digital PR and link

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Suds & Search 149 | Tom Critchlow, Freelance Strategy Consultant and Founder of SEO MBA

Also available as a Podcast: Our guest on this week’s episode of Suds & Search is Tom Critchlow, Freelance Strategy Consultant and Founder of SEO MBA. We’ve been aware of Tom for many years now, dating back to his time at Distilled. After launching the Distilled office in New York, Tom worked at Google for

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Greg’s SEO Presentation: Too Extreme for NADA

This week’s episode of Local Search Tuesdays is a fun one, ‘cause we’re sharing Greg’s slides from the NADA conference this last weekend. He wasn’t picked to speak at this year’s NADA conference… We’re guessing it’s because last year, he talked about how the manufacturer-approved vendor system is hopelessly broken and doesn’t actually benefit any

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Suds & Search 141 | Dan Mondello, Co-Founder and CEO of Rank Really High

/div> Also available as a Podcast: Our guest on this week’s episode of Suds & Search is Dan Mondello, co-founder and CEO of Rank Really High. Dan is a serial entrepreneur who co-founded two companies – DealerTeamwork and Home and Local Services – before launching his newest project. You’ve probably heard the cliche that there

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How to Search Through a Business’ Google Reviews

Welcome back to another episode of Local Search Tuesdays. This week, we’ve got a cool tip to share with you that will help you when you’re reading a business’ reviews on Google. We need to send a shoutout to our buddy Darren Shaw from Whitespark for pointing this out a few weeks ago. It’s a

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