What we learned from auditing over 8,500 Google Business Profiles

November 21, 2023 Greg Gifford Best Practices, Google Business Profile, Local Search Tuesdays, Local SEO

In this week’s video, I share a recording of my entire presentation from the first US edition of Brighton SEO in San Diego a few weeks ago. We’re finishing a massive 2-year research project on Google Business Profiles, and I share some of the exciting results from the study, helping to shed light on which factors the top-ranking GBPs have across multiple verticals.

article by

Greg Gifford

Chief Operating Officer

Greg Gifford is the Chief Operating Officer of Search at SearchLab, a boutique marketing agency that provides Local SEO and PPC to SMBs all over the US and Canada. He's got over 17 years of online marketing and web design experience, and he’s one of the most in-demand conference speakers at digital marketing conferences all over the world.

He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.