The Shoes of MozCon 2020

Emcees

Once again, we were guided through our conference experience by two fabulous emcees Cyrus Shepard and
Britney Muller. As
always, they were the perfect hosts.

Sarah Bird

CEO – Moz

@sarahbird

Last year Sarah kicked things off on a pegleg and spend the rest of the conference on a scooter, thanks to
her recent ankle surgery. This year she rocked a bad ass scar for her inspiring intro session.

Andy Crestodina

Co-Founder & CEO – Orbit Media

@crestodina

Andy rocked his trademark white slides (and shared a photo of part of his collection) for his presentation
on thought leadership in teh SEO industry.

Shannon McGuirk

Head of PR & Content – Aira

@shannonmcguirk_

Shannon rocked comfy kicks in the grass with her dog and blew everyone away with her presentation on the
truth about digital PR campaigns.

Robin Lord

Senior Consultant – Distilled/Brainlabs

@robinlord8

Robin kept it casual with some old-school Etnies for his presentation on getting brand awareness from
Google.

Phil Nottingham

Brand & Marketing Strategist – Wistia

@philnottingham

Phil kicked back in some classic Western boots for his presentation on building a global brand without a
global budget.

Alexis Sanders

Senior SEO Manager – Merkle

@alexisksanders

Alexis went the fancy route with her shoes, and she slayed her presentation on the science of seeking your
customer.

Pete Meyers

Marketing Scientist – Moz

@dr_pete

Dr. Pete went for comfort with some Saucony socks – and blew everyone’s mind for wearing a COLLARED SHIRT!

Rob Ousbey

VP Product – Moz

@robousbey

Rob didn’t get me a shoe photo, so I’m using his attempt at getting #socksofmozcon going at last year’s
conference. (and woah, he’s got a beard now!) In my opinion, his was one of the most incredible presentations
ever…

Francine Rodriguez

Customer Success Manager – WordStream

@chanchin18

Continuing the causal trend, Francine rocked this pair with added flair… and her presentation on embracing
automation had Twitter in a frenzy!

Ross Simmonds

CEO – Foundation

@thecoolestcool

Is it really that surprising that the dude with “The Coolest Cool” as a Twitter handle wore some old school
Reebok Pumps? Even though he was suspender-less this year, he still destroyed the stage for the last
presentation of the day.

Britney Muller

Senior SEO Scientist – Moz

@britneymuller

There are baby birds under the deck in her shoe photo! Also, she pretty much melted everyone’s brains with her presentation on accessible machine learning workflows.

Izzi Smith

Technical SEO Analyst – Ryte

@izzionfire

While many of the speakers went casual with their shoe choices, Izzi was the only one to rock some comfy slippers. Plus, she destroyed her session, you’ll definitely want to check out the slides…

Flavilla Fongang

Managing Director – 3 Colours Rule

@flavillafongang

Flavilla went the polar opposite of comfy, but won the (totally imaginary) trophy for fanciest shoes at MozCon this year. You know her session was awesome because Twitter went absolutely nuts.

Brian Dean

Founder – Backlinko

@backlinko

I thought I wasn’t gonna get a shoe pic from Brian, but he shot one over just under the buzzer. He rocked some classic Birkenstocks (on his hands for some reason?). You’ll definitely want to study his Star Wars-themed slides on content promotion.

Joy Hawkins

Owner/President – Sterling Sky

@joyannehawkins

The Queen of Local SEO (aka “Joy the Destroyer”) took it easy with some simple socks. Her presentation about bad data from Search Console had everyone on the edge of their seats.

Mike King

Managing Director – iPullRank

@ipullrank

Forget the awesome sneakers. Mike absolutely blew everyone away with his 30 minute MOVIE presentation – a completely different conference presentation experience that raised the bar to impossible heights…

David Sottimano

Director – David Sottimano Search Consulting

@dsottimano

David sent his photo in the day before he presented so he could share the most epic Shoes of Mozcon photo of the year. He’s in Colombia, building bamboo houses in the jungle… And his presentation on everyday marketing automation absolutely rocked.

Dana DiTomaso

President/Partner – Kick Point

@danaditomaso

Dana rocked some leather low-tops and shared an absolutely unbelievable presentation about making your client discovery process better. Plus, she’s always got some of the best looking slides in the game.

Heather Physioc

Group Connections Director, Discoverability – VMLY&R

@heatherphysioc

Heather managed to get a shoe photo that showed off her tattoos and her dog – and she shared an incredibly actionable presentation on having a competitive advantage in a commoditized industry.

Russ Jones

Principal Search Scientist – Moz

@rjonesx

Russ won this year’s (not really real) award for brightest shoelaces and rocked attendees with his detailed presentation about how to keep your consultancy or agency profitable.

Wil Reynolds

Founder & VP Innovation – Seer Interactive

@wilreynolds

Wil sent me a series of unboxing photos for his entry to Shoes of MozCon, so I created a sweet animated gif to show them all. He closed out the day with a mind-blowing presentation about connecting with the c-suite to make ourselves more valuable.