In this week’s episode of “Local Search Tuesdays,” I talk about the concept of “shopping by symptom” and why it’s important for your SEO strategy. People often search based on the problems they’re experiencing—like “how to fix a cracked tooth” instead of just looking for a dentist. If your website content speaks directly to these

In this week’s episode of Local Search Tuesdays, I’m diving into BrightLocal’s latest Consumer Data Survey, and trust me—you don’t want to miss these insights!Every year, BrightLocal surveys consumers to uncover how they search for local businesses, what influences their decisions, and how their behavior is evolving. This year’s results reveal some game-changing trends that

In this week’s newest episode of Local Search Tuesdays video, I’ll walk you through setting up text messaging on your Google Business Profile. I’ll show you why it’s a game-changer for connecting with potential customers and how to enable it step by step. Don’t miss out on this easy way to boost engagement and drive

I hit the show floor at NADA to connect with some of the sharpest minds in the automotive industry, gathering their top strategies, must-know trends, and game-changing advice for dealers looking to stay ahead of the competition. From cutting-edge digital marketing tactics to innovative dealership strategies, these expert insights will help you drive more leads,

They’re back—and meaner than ever! While I was at NADA in New Orleans, I rounded up some of your favorite industry pros to face the internet’s harshest roasts. That’s right, Mean Tweets is back, and this year’s tweets are absolutely brutal—and hilarious! You don’t want to miss this.

Even with all the weather delays, I am so glad I could make it to NADA. I am grateful the folks at NADA made accommodations for those who couldn’t make their original speaking times due to the wild weather New Orleans was having. Now that I am back, I am able to share my epic

This week on Local Search Tuesdays, I’m talking about a fantastic new update to the Google Maps app! The sleek new carousel shows off your photos, videos, and review snippets—and it’s a game-changer for attracting customers. I’ll be sharing simple tips to optimize your profile and how you can take advantage of this awesome new

In this week’s Local Search Tuesdays, I tackle bad reviews and how to deal with them. No one’s perfect, and bad reviews happen—it’s all about how you respond. I’ll share why a few negative reviews can actually help your business, tips for handling reviews that violate Google’s policies, and the best ways to craft thoughtful,