I spent the fist week of June on the beach in Spain for the amazing SEOnthebeach conference. If you ever get a chance, you should definitely go. It’s a really fun event and the speakers shared incredible presentations. As always, I grabbed my camera and microphone and asked the speakers and experts for tips to help digital marketers and business owners - check it out!

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In this week’s episode, I’m sharing the slides from my recent presentation at the SEOnthebeach conference in Spain. It was a ridiculously fun conference, literally held on the beach, and while I only had 20 minutes to present, I still rocked an awesome presentation about using a customized Local SEO audit to close more customers. I shared a link to one of the custom audits we use here at SearchLab, so make sure you check it out!

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In this week’s episode, I’m sharing one of the most common pieces of advice that I share on the Google Business Profile Community Forum. If you get suspended for changing something in your GBP, many times that last action wasn’t what caused your suspension. Check out the video for all of the details, especially if you’ve recently been suspended!

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In this week’s episode, I’m sharing the news about an exciting new feature that’s been added to bar and restaurant Google Business Profiles. Google has added a new element that’s displayed high in the GBP on mobile called “What’s Happening”, and it’s an awesome way to showcase specials and events. Check out the video for all the details.

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Customers crave an authentic website experience - they don’t care about your marketing BS. I’ve talked about answering customer questions in past episodes, but it’s more than simply answering questions… It’s important that your website experience matches the reality of doing business with you. 

In this week’s episode, I explain how you can use your customer reviews to write better content on your site. Using the same phrases that customers use to describe your business is much more authentic than using marketing jargon and fluff - so check out the episode to learn what to do!

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I was lucky enough to be invited to speak at the first-ever SEO Week a few weeks ago, and as always, I took my camera to chat with speakers and experts. I collected some pretty amazing tips for digital marketing, and I’m sharing them with you on today’s episode.

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I’m back with another episode of Local Search Tuesdays. I was just in New York for SEO Week, which was an absolute hit! While I was there, I delivered a literal eye-popping presentation (yes, portions were in 3D). So today, I’m bringing you my epic presentation from SEO Week in New York!

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This week on Local Search Tuesdays, I'm diving into why reviews are going away from school profiles, what it means for the rest of us, and what schools can do with the existing reviews.Enter your text here...

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I had the incredible opportunity to head back to BrightonSEO, and while I was there, I connected with some of the brightest minds in the industry. This week, they’re sharing their top tips — packed with insights, strategies, and advice you won’t want to miss!

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You run a cozy coffee shop, and your espresso is miles better than the big chains. But when someone searches for “best coffee near me,” guess whose ad shows up first? Big brands with deep pockets. The good news? With the right PPC strategy—and a little AI—you can level the playing field.

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