I'm calling out a costly mistake I see everywhere: companies firing their SEO teams and replacing them with ChatGPT. In this episode, I explain why AI can't do SEO despite what gurus claim. These tools are pattern predictors, not thinkers - and research shows they fail up to 65% of tasks. You still need human strategy to succeed online.
I’m back with another episode of Local Search Tuesdays, and this week we’re diving even deeper into the 2025 GBP Study for automotive. I'm breaking down the differences between dealerships ranking number one and those sitting at number ten, and the results are seriously eye-opening. Watch now to see what top-performing dealers are doing differently so you can learn what you need to do to show up better in search results.
I’m back again and still unpacking the massive 2025 GBP Study for Car Dealers. This week, I’m focusing on the industry averages we uncovered across profiles, websites, and reviews. The data shows where most dealerships stand and what they could be doing better. Check out the episode for the highlights, then dive into the full study at searchlabdigital.com/gbp-auto-study.
This week I’m keeping it short and sweet because something huge is about to drop. On Thursday we are unveiling the 2025 edition of our Automotive Google Business Profile Study, the largest SEO research project in the car dealer world.
We dug into more than 2,200 dealership profiles and analyzed over 150 data points to uncover which SEO tactics really move the needle in search results. The results are bigger and better than ever, with a cleaner study page that is easier to digest. And for those of you who want to dive deeper, I have added a downloadable PDF filled with extra insights you will not find on the site.
So get ready. Thursday morning the study goes live on the SearchLab site, and we will be sharing it all over social media. Until then, consider this your teaser
I just got back from fantastic trip LocalU in Nashville, where I asked some of the smartest local search experts to share their best quick tips. In this episode of Local Search Tuesdays, I’m bringing you the highlights so you can pick up a few new tricks to improve your digital marketing. Check it out!
In this episode of Local Search Tuesdays, I’m giving you a quick preview of something big we’re about to release: the 2025 Google Business Profile study for car dealers.
On September 25th, we’ll be publishing the largest automotive SEO study ever done. We looked at thousands of dealer profiles across 20 major cities and analyzed over 150 data points for each one. The goal was to see which factors really make a difference in local rankings and how top dealers compare to those further down the list.
The results cover everything from categories and reviews to photos, website setup, and technical details. If you work in automotive, these insights will help you understand what’s actually working in local search right now.
Check out this teaser, and keep an eye out for the full study release, it’s going to be a game changer for dealerships in 2025.
Recently, our COO and Google Business Profile (GBP) Platinum Product Expert, Greg Gifford, hosted a live webinar session where he audited real dealership listings and websites in real time. The goal was to uncover common mistakes, share quick wins, and highlight best practices that local businesses, especially car dealers, can apply to their own digital presence.
Scroll on to see the most important takeaways and the transcript of the session:
This week on Local Search Tuesdays, I’m sharing a tip to help you prepare for the future of AI search. While AI search hasn’t hit local yet, it’s coming, and the big shift will be moving from link building to mention building. Mentions of your business on other sites seem to matter more than links in AI results. Don’t ditch link building since it is still critical for Google traffic, but start layering in mention building so you are ready when AI search plays a bigger role.
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