SearchLab’s Blog of Awesomeness

Greg Gifford continues to travel around the world, giving world-class presentations on SEO. This time, he’s coming to you from Slovenia at the inOrbit conference to share with everyone what they may have missed if they couldn’t make it to Slovenia. Check out this action-packed presentation that will deliver critical insights on local SEO.

Another Tuesday calls for another excellent content tip in this week’s episode of Local Search Tuesdays. This week’s tip is all about NOT keeping it simple. In previous weeks, Greg shared that you need to answer questions your customers are searching for; however, it needs to be the correct type of question that can provide in-depth answers. Check out the crucial Dos and Don’ts when creating content for your site.

Check out another great tip from Greg on utilizing the tools Google already provides and what content you need on your site. Check out these tips on using filters to create the content your site needs. Leverage the tools that Google already provides to help figure out what content and topics you need to cover.

Dive into BrightLocal’s annual consumer review survey and see how reviews impact potential customers. Greg breaks down the survey’s key highlights in this week’s Local Search Tuesdays. To read all the consumer insights, check out the entire survey here:
bit.ly/brightlocal-reviews-2024

Karma is the guy presenting on SEO in Australia. The guy is Greg, but we had to throw in a swiftie reference, considering they both rocked a stage in Sydney this past week. In this week’s Local Search Tuesdays, we share the presentation that rocked a stage in Australia.

In the most anticipated episode of Local Search Tuesdays of the year, the experts of NADA read and react to the most outlandish tweets about themselves. Watch and laugh along as your favorites from NADA read the meanest tweets Greg could find (or write) about them.

In this week’s episode, Greg shares tips from speakers and experts from NADA in Las Vegas. We were incredibly busy at our booth this year (thanks to Greg’s popular workshop session), so he had to collect a few tips over Zoom. They’re still amazing though, so check them out!

In this week’s episode Greg shares tips on creating content that answers a relevant question for your industry. Providing quality answers to the questions your customers are asking is a great way to drive traffic to your website.

VIDEO TRANSCRIPT

Welcome back to another episode of Local Search Tuesdays. This week’s video is short and sweet, but it’s an incredibly helpful tip that will help your SEO strategy.

We just got back from the NADA Convention in Las Vegas, and this week’s video was supposed to be a collection of tips from all the experts I talked to at the conference. Unfortunately, we were insanely busy at the booth, so I didn’t have enough time to step away and do the interviews.

I know everyone loves that segment though, so I’m working with some people to get the tips done over Zoom, so we should have those next week.

So for this week’s episode, I’m sharing an incredibly helpful yet simple tip that will help you write better content for your site. The most important thing you can remember about SEO is that if you want to show as a search result when someone searches for a particular phrase, you need a dedicated page of content on your site about that singular concept, and that page needs to be the best answer in the local area to the question that’s being asked.

So the tip this week is simple. Stop writing content that just targets a keyword phrase, or even a few phrases. If you want to add content that will get great visibility in search results AND convert your customers, you just need to write content that answers the questions your potential customers will have.

Yes, it’s that simple – and so many business owners and marketers are still getting it wrong. When you’re planning your content, you should be adding content that will add additional visibility and provide additional value to potential customers. Don’t think keywords, think questions.

If you already have the answer on your site, or it’s a concept you already rank well for, you don’t need to add another piece of content about that concept. For example: if you’re the only Ford dealer in town, and there’s not another Ford dealer for 100 miles in any direction, you don’t need to write ANY “Ford dealership” content. You’re the only option available, so you’ll already rank number one for that search in a pretty wide area.

Instead, look at areas where you offer a product or service and don’t currently show in the search results in that area. If you want to show up for oil changes, then add a page about the fact that you offer oil changes. Instead of writing a short generic paragraph that says “oil change” and your city a bunch of times, write a page that answers the most common questions you hear about oil changes. Outline the process. Explain the timeline for service. Talk about why you’re a better place for an oil change than your competitors.

Writing content to target a particular keyword phrase oesn’t work in today’s world. If you want to win in local search results, you need to write content that answers the questions your potential customers (or current customers) are asking.

That’s all the time we have left for this week’s episode, so you know what that means.
Put your hand on the screen right here:
We totally just high-fived ‘cause you learned something awesome.
Thanks for watching, and we’ll see you again next week for another episode of Local Search Tuesdays.