Let’s be real—default settings in Google Ads and Bing Ads aren’t always set up with your best interests in mind. They’re designed to maximize reach (and often spend), not necessarily performance. If you’re not careful, you could be bleeding budget on irrelevant placements, unnecessary bid adjustments, or even audiences you never intended to target. Checking
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Susan Yen
Passionate about driving customer growth, increasing sales, and generating high-quality leads through strategic and innovative digital marketing. With over 7 years of agency and in-house experience, I specialize in crafting PPC campaigns that deliver results while minimizing budget waste and maximizing ROI.
As a team leader, speaker, and lifelong learner, I thrive on exploring new tools and strategies to adapt to the ever-changing digital marketing landscape. Whether it's optimizing campaigns, fostering inclusion in the industry, or sharing insights on stage, I'm dedicated to helping businesses succeed and grow.
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