We have some very exciting news!
Only the top 3% of Google Partner agencies in the United States earn Premier Partner status. SearchLab just made that list for 2026.
Premier Partner status is earned through a combination of Google Ads expertise, client growth, and sustained performance across accounts. It is an honor and reflection of how our team shows up for our clients every single day.
What This Means (Beyond the Badge)
Google’s Partner program has tiers, and Premier Partner is the top one. To get there, an agency has to prove three things:
- They know Google Ads inside and out
- Their clients’ accounts are actually growing
- The performance holds up over time
Being listed in the Google Partners directory also makes it easier for businesses looking for qualified PPC help to find us directly. If that is you, you can find our profile here.
This Recognition Belongs to the Team
Paid search is not a set-it-and-forget-it discipline. The people running these campaigns are in the accounts every day, testing ad copy, adjusting bids, catching wasted spend, and finding opportunities that don’t show up in a dashboard summary. This recognition is a direct reflection of their expertise and the standards they hold themselves to.
Our PPC practice was built on the belief that performance comes from deep knowledge, not just budget. A lot of that foundation was laid by the late Mark Irvine, who shaped this department into what it is today.
His influence on how we think about Google Ads is still felt in the work our talented team does every day, and we are forever grateful for what he built here. Today, that work continues under Matt Keevan, who leads our PPC team with the same rigor and standards Mark helped establish.
And to Our Clients
Google doesn’t hand out Premier Partner status because an agency manages a lot of accounts. They look at whether those accounts are actually growing. Every local business that has trusted SearchLab with their paid search is part of this recognition. You held us to a high standard, and that standard is exactly what got us here.
Thank you for the trust and the partnership. We do not take it lightly.
Not Sure Your Google Ads Are Working the Way They Should?
If your paid search program is not delivering the results it should, or you are not sure whether it is, we are happy to take a look under the hood. SearchLab works primarily with multi-location brands that need their PPC to perform across every market they serve.
Seriously, just reach out. We clearly love to chat ads!
