When it comes to SEO it is much more than just adding content to your site. Sure, adding content is a part of it, but it has to be purposeful and be a quality answer to your customers’ questions. Whether adding your content or having an agency do it, check out the video to ensure your content adds quality answers to your website.
VIDEO TRANSCRIPT
Welcome back to another episode of Local Search Tuesdays. Today, I’m going to share a quick little tip that will help you with website content. Whether you’re writing your own or evaluating the quality of what you’re getting from your vendor, it’s important to understand what you should be adding to your site – and the implications the content will have on your visibility in search results.
Honestly, the biggest problem with SEO is that there are so many complicated moving parts that it’s pretty inaccessible to the general public. People know it’s important, but they have zero clue how it actually works.
Because of that, a ton of agencies and freelancers have effectively taken a lazy approach to SEO. They equate delivering pages of content to doing SEO. The vendor gives you a page, and then moves on to the next page, and then the next, and voila! You’ve got SEO.
It’s nowhere near that simple though. When someone searches for something on Google, the algorithm tries to return the best answer to the question. The algorithm looks at hundreds of factors to determine what the best answer is, but ultimately, it’s about whether or not you have content on your site that answers the question… And answers it well.
Let me put it another way:
If you want to show as a search result when someone types something into Google, you need a page of content about that singular topic on your site, and that page needs to be the best answer in the local area to the question that the potential customer is asking.
The best answer part is where almost everyone fails. A few poorly-written sentences won’t be enough to get you to win in search results. You really do need to have the best answer in the local area.
Your competitors are selling the same products or services, so they’re going to have the same things on their site. How does your site compare? If you want to win in search results, you need to have a better site experience. Better answers. More information. Easier navigation. Improve every element you can so that you’re clearly a better solution than your competitors.
Also, don’t answer the same question 20 times. You should be adding content to the site about topics that you either don’t show up well for… or don’t show up at all for. Once you’ve added a page that’s an amazing answer, you shouldn’t add 4 or 5 more pages about the same topic. You’ve already answered the question, so unless there’s new information on the new pages, there’s no need to add more of the same.
So pay attention to the content you’re adding to your site. Make sure that content truly answers the questions that potential customers have, and that your website experience is better than your competitors. Don’t waste time and effort writing page after page about a single topic. Branch out and expand your visibility by adding content that will help you show up in additional searches.
That’s all the time we have left for this week’s episode, so you know what that means.
Put your hand on the screen right here:
We totally just high-fived ‘cause you learned something awesome.
Thanks for watching, and we’ll see you again next week for another episode of Local Search Tuesdays.
