Why Most Businesses Struggle with Marketing (And How to Fix It) Marketing is no longer just one thing. It’s not just running an ad, posting on social media, or launching a website. It’s a complex, multi-channel effort that requires research, planning, and most importantly—a strategy. Yet, too many businesses dive into marketing without a plan.
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Susan Yen
Passionate about driving customer growth, increasing sales, and generating high-quality leads through strategic and innovative digital marketing. With over 7 years of agency and in-house experience, I specialize in crafting PPC campaigns that deliver results while minimizing budget waste and maximizing ROI.
As a team leader, speaker, and lifelong learner, I thrive on exploring new tools and strategies to adapt to the ever-changing digital marketing landscape. Whether it's optimizing campaigns, fostering inclusion in the industry, or sharing insights on stage, I'm dedicated to helping businesses succeed and grow.
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