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Data discrepancies in Google Analytics 4 (GA4)

Understanding the causes of data discrepancies in Google Analytics 4 (GA4): The impact of event setup variations

Best Practices February 6, 2024

Understanding how events are set up in Google Analytics 4 (GA4) is crucial, as it directly impacts the accuracy and consistency of the data you collect. Different setups can lead to discrepancies in results, and here’s why: 1. Event Naming and Configuration: Inconsistency in Naming: In GA4, the naming of events is flexible, allowing for […]

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9 Online Marketing Strategies You Need Right Now

9 Online Marketing Strategies You Can Use Right Now To Get Your Business Found In More Searches

Digital Marketing March 22, 2021

Online marketing is constantly changing, and things won’t slow down in 2021. As you plan for a new year, it’s necessary to know what works and what doesn’t. While some strategies are essentially timeless, some current trends are important to understand and implement right now. The following is a guide to help you develop a […]

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How Does a Microbrewery Survive Social Distancing?

Digital Marketing March 16, 2020

Our business is flanked by two microbreweries, literally. When we walk out our front door there’s Dovetail Brewery, and out our back door is Begyle Brewing. Both are great establishments offering some of the best beers in Chicago. Yesterday, we learned that Illinois Governor JB Pritzker ordered that all bars and restaurants in Illinois must […]

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Local SEO Processes

Search Engine Optimization November 5, 2019

Founder and Managing Partner of SearchLab Chicago, Mark Bealin gave the following presentation at State of Search 2019 in Dallas Texas. Click on the image below to view, print or download the “Local SEO Processes” presentation:

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Top 10 SEO Trends

Top 10 SEO Trends For Google in 2020

Search Engine Optimization October 30, 2019

2019 was a big year for SEO. Search engines have become smarter and smarter. 2019 saw numerous Google algorithm changes—from sweeping core updates that benefited expert, authoritative, and trustworthy content, to diversity updates that reduced the same domain appearing multiple times in the search results. Even more?  In late 2019, Google released BERT, or the […]

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SearchLab Client Survey Results and Improved Reporting

Search Engine Optimization September 18, 2019

In May and June of 2019, SearchLab conducted a survey of our clients to find out how we could improve our monthly reporting. We are grateful for the responses and excited about some changes that will be coming to future reports. We Are Addressing Two Specific Areas The previous reports included many graphs and charts, […]

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When Was Your Last Website CheckUp? – Business Minute Clinic #05 [EVENT]

Local Business Events May 13, 2019

When Was Your Last Website Checkup? A high performing business website can be the difference between thriving and barely getting by. For small business owners, the stress of managing payroll, working with customers and day-to-day stresses that come from running a business leaves little time for a website checkup. If you are overdue for a […]

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Building It To Scale: Growing a SMB At Every Level – Business Minute Clinic #04 [EVENT]

Local Business Events October 15, 2018

Creating a scalable business is much more than just getting it off the ground. No matter where your entrepreneurial journey began, there are some fundamental pieces that can be the determinate between having a thriving business, or a very expensive and low paying job. So often business owners begin their journey with powerful visions for […]

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From First Glance to Closed Sale – Business MinuteClinic #03 [EVENT]

Local Business Events August 2, 2018

Creating ROI in your Digital Marketing process is more than just getting the clicks. This complicated equation needs to add the right amounts of SEO, Customer Experience, Brand Congruity and Sales Process. Sound overwhelming? It can be, especially if you don’t have a strictly ‘click to buy’ product or service.Join 4 industry leaders as they […]

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Is Your Social Media Making You Sick? Business MinuteClinic #02 [EVENT]

Local Business Events April 26, 2018

Social Media Sickness Got You Down? With the breakneck speed of changes in algorithms, social media news and how it impacts the business world how does anyone have enough energy to keep up? Because Social Media, SEO, Paid Searches and Content all rely on each other having a clear view of the ever-changing scene is […]

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4 Ways Marketing Teams Can Build Trust With Clients

Resource Library March 21, 2018

Building trust in marketing – and business in general – takes time and a lot of hard work, but is entirely doable if you and your team work on your most important core competencies: service, consistency and transparency. Marketing teams with great customer relationships are the most successful when they’re able to grow their businesses […]

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Business MinuteClinic – Fast Relief For What’s Ailing Your Business [EVENT]

Local Business Events March 2, 2018

There are no sick days in business. Even when there is a part of the business that isn’t healthy or functioning perfectly, the show must go on! But, day after day and month after month, the longer a piece of the business stays broken, or even just functioning at 50%, the rest of the business […]

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