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Greg’s presentation from Pubcon about COVID shopping behavior

Digital Marketing December 8, 2020

This week’s video is a longer one, since I’m sharing my presentation from Pubcon Cyber Week last week. It’s about 25 minutes, but it’s packed with helpful information about gaining more visibility during the holiday shopping season and beyond. Buyer behavior has changed at a fundamental level because of the COVID pandemic, and I share […]

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Crazy real world examples of GMB Questions & Answers

Google My Business December 1, 2020

In this week’s video, I share some fun examples of Google My Business Questions and Answers from real world businesses. There’s no better way to illustrate the absolute necessity of monitoring your Q&A than seeing how bad some questions and answers can get… So enjoy! VIDEO TRANSCRIPT Welcome back to another episode of Local Search […]

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Have a safe and happy Thanksgiving!

Local Search Tuesdays November 24, 2020

Welcome back to another episode of Local Search Tuesdays. This week’s episode is short and sweet, cause hey, it’s Thanksgiving this week and we know most of you are only thinking about turkey and football right now… So basically, I didn’t want to break my streak for the year and had to put something out, […]

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How to optimize Google My Business Questions & Answers

Best Practices November 17, 2020

In this week’s episode, I share tips for optimizing the Questions and Answers section of your Google My Business profile. By pre-loading questions, answering them, and keeping your answers upvoted to be displayed as primary answers, you can rock a much better user experience on your GMB profile – and capture more local customers. VIDEO […]

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Signals that influence Local SEO: Google My Business

Google My Business November 10, 2020

In this week’s episode, I finish my series on signals that influence Local SEO with a segment on Google My Business. Arguably the most important element in your Local SEO strategy, Google My Business is often overlooked by local businesses. Watch and learn which elements have the most influence over your visibility in searches, and […]

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What to do if you’re affected by new COVID restrictions

Digital Marketing November 3, 2020

In this week’s episode, we talk about what you should do if your business is affected by the new round of COVID lockdowns. As the virus is surging in many areas across the country, many areas are increasing restrictions and returning to strict lockdowns. We’re heading into the holiday season, so it’s more important than […]

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Greg’s Top 10 Halloween Horror Movies

Local Search Tuesdays October 27, 2020

This week, we’re taking a break from SEO and digital marketing tips… It’s Halloween this weekend, so I’m sharing my list of top 10 Halloween horror movies. I’m skipping the obvious commercial choices and going with rarely seen and/or underrated horror flicks, so check out the list and have a creepy Halloween!

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Greg’s Local SEO Presentation from PubCon

Local Search Tuesdays October 20, 2020

This week’s episode is another long one – but it’s packed with awesome Local SEO tips! I wanted to share my presentation from PubCon last week – one of the industry’s oldest and largest digital marketing conferences. I share lots of up to date tips to help gain more visibility in local searches and explain […]

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Signals that Influence Local SEO: Reviews

Local Search Tuesdays October 13, 2020

In this week’s episode, we’re back to my mini-series about the signals that influence Local SEO, and we’re talking about reviews. Learn how they influence your visibility and get connected to past LST videos with even more details about reviews. VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays! This week, I’m back […]

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Greg’s presentation from BrightonSEO

Local Search Tuesdays October 6, 2020

In this week’s episode, I share the video of my presentation at BrightonSEO last week – the UK’s largest digital marketing conference. I packed 20 minutes with time-saving tips for using Google Data Studio for reporting. If you haven’t played with Data Studio yet, now’s the time to get started. Watch these awesome tips and […]

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Signals that influence Local SEO: Citations

Local Search Tuesdays September 29, 2020

In this week’s episode, we talk about citations and their influence on Local SEO. While they’re not as important as they used to be, citations are still a foundational signal to Google’s local algorithm. Watch the video to find out why it’s important that you get them right. VIDEO TRANSCRIPT Welcome back to another episode […]

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Signals that influence Local SEO: Local Links

Local Search Tuesdays September 22, 2020

In this week’s episode, I’m continuing my series on Local SEO signals and I talk all about local links. Inbound links are the most weighted element in Google’s local algorithm, so I explain how they work and share a few ideas for acquiring valuable local links. Watch and learn how to get more local links! […]

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