Greg Gifford - SearchLab Digital

Signals that influence Local SEO: Local Optimization

Local Search Tuesdays September 15, 2020

In this week’s episode, I’m continuing my series on Local SEO signals. I share the important elements that should be optimized on every page of your site and talk about the tactic of geo-optimization. Watch and learn how to optimize your site! VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, […]

Signals that influence Local SEO: Local content

Local Search Tuesdays September 8, 2020

In this week’s episode, the first in a mini series about signals that influence Local SEO, I talk about local content. Most sites have boring, generic content – learn how awesome, localized content will help you stand out and attract more customers. VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, […]

What is Local SEO and how do you know if you need it?

Local Search Tuesdays September 1, 2020

In this week’s episode, I answer the question “What is Local SEO?” for all of you out there who are still new to the local marketing game. I realized I’ve been talking about it, but not really explaining what it is at a basic level – so check out this week’s video to find out! […]

How to recover filtered Yelp reviews

Best Practices August 25, 2020

In this week’s episode, I share the secret to recovering all those awesome reviews that are hidden in your Yelp profile. Yelp only counts reviews from what it considers to be “regular Yelp users” – so I share a tip that will help you get those reviews to show up and count towards your score! […]

No one cares about your testimonials

Best Practices August 18, 2020

On this week’s episode of Local Search Tuesdays, I share what might be a shocking revelation: No one cares about your testimonials page! Customers want to read honest, unbiased reviews on third party sites, and they know that your testimonials page will only list glowing 5-star reviews. Watch the video for more info, and for […]

How to respond to bad reviews from people who weren’t customers

Google My Business August 11, 2020

In this week’s video, I talk about responding to reviews from people who weren’t customers – whether it’s a misplaced review that should have gone to another business, a bad review from someone who clearly wasn’t a customer, or even a bad review from a disgruntled ex-employee, I share examples of how to respond to […]

How to respond to customer reviews

Google My Business August 4, 2020

In this week’s video, I talk about responding to customer reviews – how quickly to respond, what to say, and why responses to bad reviews are incredibly important. Check out the video for all the awesome details… Video Transcript Welcome back to another episode of Local Search Tuesdays! This week I’m talking about how to […]

Keywords in Google reviews will help you rank

Google My Business July 28, 2020

In this week’s episode, I share a useful tip for your review strategy – if a customer leaves a review that includes a keyword you’re trying to rank for, you’re more likely to show up in searches for that keyword! You can’t tell customers what to write, so I share a little Jedi mind trick […]

What’s the ideal Google review score?

Best Practices July 21, 2020

In this week’s episode, I’m sharing research that shows that you actually don’t want a perfect 5.0 review score on Google. Many studies have been done to show that a few bad reviews actually help you attract more customers. Check out the video for all the details! VIDEO TRANSCRIPT Welcome back to another episode of […]

The Shoes of MozCon 2020

Best Practices July 17, 2020

So somehow, the “Shoes of MozCon” has become a tradition. I started off as a goofy thing to do on Twitter with my friend Bryant, and now it’s something everyone expects, and maybe even looks forward to (and this year, we even got shoe companies hitting us with ads on the hashtag). With COVID causing […]

How auto dealers use GMB – a shocking new study

Google My Business July 14, 2020

In this week’s episode, I share the details about a study that was released last week by Whitespark, a Local SEO tool company, about how auto dealers use GMB and its various features. Check out the video – you’ll be shocked at how many dealers aren’t fully utilizing Google My Business! VIDEO TRANSCRIPT Welcome back […]

Ask every customer for a review

Best Practices July 7, 2020

In this week’s episode, we’re talking about reviews again. The easiest way to get more reviews is to ask every customer for a review – and then make it easy for them to leave a review. Watch and learn more, including specific tips for how to follow up that boost your chances of getting more […]

Posts By Author: Greg Gifford

Signals that influence Local SEO: Local Optimization

Signals that influence Local SEO: Local content