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Link from most credible to almost visible pages for SEO wins

Local Search Tuesdays July 13, 2021

In this week’s video, I share an advanced internal linking strategy that helps funnel authority to deeper pages on your site that are “almost visible” in search results. Many times, with a few strategically placed internal links, you can bump a page on your site to the first page of search results – watch the […]

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How to optimize your internal links

Local Search Tuesdays July 6, 2021

In this week’s video, I talk about one of the most often-overlooked elements of SEO – optimizing internal links. The way that you link to pages in your own site shows Google which pages you think are the most important, and most sites have an incredibly messy internal link structure. Watch this week’s episode to […]

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Marketing tips from Digital Dealer Tampa

Best Practices June 29, 2021

I was in Tampa for Digital Dealer a few weeks ago, so I collected quick marketing tips from some of the speakers and experts at the show. While it was an automotive conference, these marketing tips will help any business out there – watch and learn how to be better! VIDEO TRANSCRIPT Welcome back to […]

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How to check competitors’ GMB categories with GMB Spy

Google My Business June 22, 2021

In this week’s video, I share an easier method for checking competitors’ Google My Business categories with the awesome GMB Spy Chrome extension. I was at Digital Dealer in Tampa a few weeks ago, and grabbed the creator of GMB Spy, George Nenni, for a quick chat about the extension and how to use it. […]

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Greg’s SEO presentation from Digital Dealer – Part 2

Google My Business June 15, 2021

In this week’s video, I’m sharing the second half of my epic two hour SEO presentation from Digital Dealer in Tampa. Learn how COIVD has affected buyer behavior, how Google’s algorithm works, what’s going on with the upcoming Page Experience update, and how to optimize your website for better local visibility.

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Greg’s SEO presentation from Digital Dealer – Part 1

Digital Marketing June 8, 2021

In this week’s video, I’m sharing the first half of my epic two hour SEO presentation from Digital Dealer in Tampa. Learn how COIVD has affected buyer behavior, how Google’s algorithm works, what’s going on with the upcoming Page Experience update, and how to optimize your website for better local visibility.

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How to fight Google My Business spam

Google My Business June 1, 2021

In this week’s video, I share two important tactics for fighting Google My Business spam. Whether competitors are stuffing keywords in their business name or creating completely fake listings, I walk through the steps to help fight the spammers. Watch the video for all the details! VIDEO TRANSCRIPT Welcome back to another episode of Local […]

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The new Page Experience Report in Search Console

Best Practices May 25, 2021

In this week’s video, I share more information about Google’s upcoming Page Experience Update. I explain the delay in the release and share an awesome new report in Search Console that you can use to help check if your site is prepared for the update. VIDEO TRANSCRIPT Welcome back to another episode of Local Search […]

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Google Ads introduces account Monthly Spend Limits

Best Practices May 20, 2021

Google Ads has a lot of exciting new features, insights, and offers plenty of ROI to excite most marketers.  But of course, Google Ads has costs too and fewer marketers get that excited about planning out a budget, and historically Google hasn’t made that process any easier. Where most businesses plan their advertising budgets on […]

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SEO presentation: How to show up in local searches

Best Practices May 18, 2021

In this week’s video, I share my recent SEO presentation from a Better Business Bureau webinar. It’s longer than my usual weekly video – about 45 minutes – but it’s packed with awesome info about how COVID has changed customer behavior and how businesses should adapt to the change. I outline a Local SEO playbook […]

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Optimize for how customers actually search

Digital Marketing May 11, 2021

In this week’s video, I explain the importance of optimizing for how customers actually search for you. Businesses and marketers tend to use specific industry jargon, but most of the time, customers don’t use the same terminology when searching for the products or services a business offers. If you optimize for the jargon, but customers […]

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Why rank tracking isn’t a good SEO success metric

Best Practices May 4, 2021

In this week’s episode, I share some insight into rank tracking in SEO – and why it’s a horrible way to judge SEO success. You don’t hire someone to do SEO to get you to rank, you hire someone to get you more traffic and leads. It’s all about growing your bottom line, and rank […]

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