Dane Saville

Dane Saville is SearchLab Digital’s Director of Brand Experience. This is the culmination of more than 15 years in digital marketing across multiple verticals and leadership roles. In addition to building his career around content strategy and local SEO, he hosted an award-winning podcast that received recognition for its content and his own hosting style.

For the past several years, Dane has shared his experiences and perspective at various marketing events, including Digital Marketing Europe, MJ Bizcon, Digital Dealer, SMASH, DrivingSales Executive Summit, Innovative Dealer Summit, Kain Clients and Friends, RockStar Automotive Conference, and the North Carolina Automotive Dealers Association Executive Forum.

Dane now lives in Pensacola, Florida, with his wife Michelle and fur-children Gemma and Susie Q. He also recently ended his 20-year career moonlighting as a professional wrestler.

August 7th - What Google's AI Changes Mean For Your Local Search Visibility 

Stay Ahead or Get Left Behind in the New AI-Powered Search Era

Google’s rolling out massive changes powered by AI—and it’s already shaking up how local businesses show up in search.

In this must-attend live webinar, we’ll break down how Google’s new AI updates are changing the rules and what that means for your Local SEO strategy. You’ll walk away with a clear understanding of what’s happening, why it matters, and exactly how to adapt.

🔍 What AI-driven search means for the Local Pack

📉 Why some businesses are seeing traffic drops—and how to avoid it

COMING SOON...

September 4th - Live GBP Review + Tips 

Get Real-Time Feedback on Your Google Business Profile

Is your Google Business Profile (GBP) fully optimized? Or could you be missing out on valuable traffic and leads?

Join us for a LIVE, no-fluff review session where we’ll analyze real GBPs submitted by business owners like YOU. This is your chance to get direct, actionable insights from local SEO experts—totally free.

✅ See what makes a GBP stand out

✅ Learn the common mistakes that kill local visibility

✅ Get your own profile reviewed live (submit early—spots are limited!)

Whether you’re a business owner, marketer, or agency pro, this session will give you the edge you need to dominate local search.

Submit your profile and secure your seat now—because better rankings start here.

June 26th Replay- What we learned from 1,600 car dealer Google Business Profiles: The good, the bad, and the ugly 

Your Google Business Profile is essentially your dealership's new showroom floor. People can collect information, see vehicles, understand what deals you're offering, and much more. Because of this, it's vital that you understand how well developed your GBP listing is, and SearchLab's study of 1,600 profiles will help you benchmark yourself against the industry at large as you learn more about best practices to get you greater visibility.

May 29th Replay - Write Like a Madman: How to Craft Content that Converts

The majority of small to medium sized businesses cannot afford the price tag of Madison Avenue agencies that employ worldclass copywriters. As a result, a lot of the content written for them break some of the fundamental principles of the written word for marketing and advertising. This session will help marketers at all levels, whether writers or not, set better expectations for the content that is either crafted for them by an internal team or agency partner, or for marketers who don’t have a writing background and want to improve their skills. 

March 13th Replay - Google AI Oh!-verviews: What We Found (and What You Can Do)

The search landscape is evolving faster than ever, and Google AI Overviews are leading the charge. This powerful feature is reshaping how businesses capture organic search traffic, as more searches and user intents now trigger these dynamic results. But with disruption comes opportunity!