Google My Business - SearchLab Digital

The top 10 episodes of Local Search Tuesdays of 2020

Best Practices December 29, 2020

For the final episode of 2020, I share our 10 most popular episodes of the year. I aggregated analytics data from Wistia (our video host), YouTube, Facebook, and LinkedIn to figure out which episodes were the most popular. Here’s the final list, along with links to each video: 10. Keywords in customer reviews will help […]

Suds and Search 43 | Justin Sanger, Chief Revenue Officer of OMG National

Digital Marketing December 17, 2020

Also available as a Podcast: My guest on our last episode of Suds & Search for 2020 is Justin Sanger. Justin is the Chief Revenue Officer and Equity Investor at OMG National. For over two decades, Justin has been a pioneer in small business digital marketing. He founded LocalLaunch back in 2003. LocalLaunch offered Paid […]

How to set holiday hours in Google My Business

Digital Marketing December 15, 2020

In this week’s episode, I walk through the steps for setting holiday hours in Google My Business. When you need to change your hours, or even set your business to be closed temporarily, you don’t have to change your standard hours in your GMB dashboard. If you use the holiday hours feature, you can set […]

Crazy real world examples of GMB Questions & Answers

Google My Business December 1, 2020

In this week’s video, I share some fun examples of Google My Business Questions and Answers from real world businesses. There’s no better way to illustrate the absolute necessity of monitoring your Q&A than seeing how bad some questions and answers can get… So enjoy! VIDEO TRANSCRIPT Welcome back to another episode of Local Search […]

How to optimize Google My Business Questions & Answers

Best Practices November 17, 2020

In this week’s episode, I share tips for optimizing the Questions and Answers section of your Google My Business profile. By pre-loading questions, answering them, and keeping your answers upvoted to be displayed as primary answers, you can rock a much better user experience on your GMB profile – and capture more local customers. VIDEO […]

Signals that influence Local SEO: Google My Business

Google My Business November 10, 2020

In this week’s episode, I finish my series on signals that influence Local SEO with a segment on Google My Business. Arguably the most important element in your Local SEO strategy, Google My Business is often overlooked by local businesses. Watch and learn which elements have the most influence over your visibility in searches, and […]

Suds and Search 32 | Jason Brown, GMB Spam Fighter and Google Gold Product Expert

Google My Business September 24, 2020

Also available as a Podcast: My guest on this episode of Suds & Search is Jason Brown, an expert Local SEO, and Google My Business Gold Level Product Expert. Jason has a wide breadth of SEO knowledge but what he really loves to do is fight spam. Spam has been a major issue in SEO […]

No one cares about your testimonials

Best Practices August 18, 2020

On this week’s episode of Local Search Tuesdays, I share what might be a shocking revelation: No one cares about your testimonials page! Customers want to read honest, unbiased reviews on third party sites, and they know that your testimonials page will only list glowing 5-star reviews. Watch the video for more info, and for […]

How to respond to bad reviews from people who weren’t customers

Google My Business August 11, 2020

In this week’s video, I talk about responding to reviews from people who weren’t customers – whether it’s a misplaced review that should have gone to another business, a bad review from someone who clearly wasn’t a customer, or even a bad review from a disgruntled ex-employee, I share examples of how to respond to […]

How to respond to customer reviews

Google My Business August 4, 2020

In this week’s video, I talk about responding to customer reviews – how quickly to respond, what to say, and why responses to bad reviews are incredibly important. Check out the video for all the awesome details… Video Transcript Welcome back to another episode of Local Search Tuesdays! This week I’m talking about how to […]

Keywords in Google reviews will help you rank

Google My Business July 28, 2020

In this week’s episode, I share a useful tip for your review strategy – if a customer leaves a review that includes a keyword you’re trying to rank for, you’re more likely to show up in searches for that keyword! You can’t tell customers what to write, so I share a little Jedi mind trick […]

What’s the ideal Google review score?

Best Practices July 21, 2020