I spent the fist week of June on the beach in Spain for the amazing SEOnthebeach conference. If you ever get a chance, you should definitely go. It’s a really fun event and the speakers shared incredible presentations. As always, I grabbed my camera and microphone and asked the speakers and experts for tips to help digital marketers and business owners - check it out!

VIDEO TRANSCRIPT

Jesus Alfaro Aguado:

So one of the best things, the best point would be, eh, to attend all the events as you can. So why? Because it's really important like to meet with people from your area, from your sector, from the SEO, or the telemarketing area, and, eh, yeah, and have a personal touch. Because it's not the same at the end to have a connection behind the computer than if you go directly and touch the people, and see their faces, and, eh, and it's something that we, eh, we try it and we still, eh, do. Eh, and it works totally. So for example now we are in the SEOnthebeach in Castellón. And here, Greg, that is behind the, behind the camera. So, eh, come prove I think for now that it's a, an amazing event, and a, and a different kind of networking that you are, eh, you are get use. So, eh, that's, that's my, my, my advice. Uh, yeah, and that's all

Maria White:

My tip is that before you jump into any innovative, or anything regarding AI, or any trends out there regarding AI overviews, or AI mode, or whatnot, look after, prioritize the technical health of your site first. Do not rely on any quick hacks that promise, no, to make changes on your CMS without needing the resource, you jumping into a very dangerous territory. Do not do that. Make sure that you are ready for, for whenever. If you are outside the US and you still don't, are not experiencing AI mode, make sure that your pages, your site architecture is clean, your Core Web Vitals is on point, your structured data, everything, your technical health is fine, before deprioritizing that and jumping into the trends.

Tom Winter:

If you're already measuring the speed of your website using crux, for example, you should also start measuring the value of your content by understanding the score of your EEAT. Just to do that you can use LLMs, basically upload the article into LLM and ask it to grade it, score it, on the score from one to 10, to be able to pull the information if you're doing right things or bad things. You can also use some kind of, uh, a table to make the result very repetitive, uh, and basically do it, like start measuring the value that you're selling to your customers.

Vanda Pokecz:

I'm gonna give the same tip I gave at my presentation. There's amazing secondary research out there, so make sure, so sure to check those out. However, if you really want to understand your business, your industry, your domains, you need to get your hands a little bit dirty. So do some testing, experimentation, build some MVPs, and talk to your users.

Aleyda Solis:

My number one, one tip nowadays, especially nowadays, is particularly important with all of the LLMs, AI, new platforms, new way of search, um, also potentially more sophisticated ways to give visibility to content out there is to be clear what your brand is about, because that will help you to prioritize, and to cut the noise, and to focus on what actually matters. Um, is the traffic, uh, that your brand might be losing actually working or connected with your brand offering or not, for example, in order to prioritize further. If you should go ahead and try to optimize for that, or not, if it doesn't really resonate, or connect, or matter realistically. And whenever we do a new audience research, keyword research, and also with now with LLMs, to better understand the prompts. It's like how we are being searched there and how being, how we are being showcased for a query that actually matter for our brand.

So I think that that will cut a lot of noise. That should allow us to focus on what actually matters, independently of the platform, in what, in whatever, um, area of marketing we are. A- and more important than ever, especially because of all of the, let's say, trends that we're seeing related to traffic drops and so on, because of so many reasons. More important than ever go ahead and understand you, your brand, unique selling position, your brand positioning, and how you differentiate, and a- a- what actually matters, and who's your audience out there. Connect with that and focus on that to win.

Dav Nash:

My tip today is about brand building. Uh, when I joined Fatjoe about summer last year, the company's moving away from the monster mascot, it was part of the logo, and it was getting a bit more corporate, a bit more formal. Um, when I joined, I thought, "This doesn't make any sense. It's kind of moving away from the, the feel and the soul of the brand." So actually ended up bringing the monster back in a big way, we've created plushies, we print key rings, tattoos, um, it goes on the website now, it's got its own character on social media. People absolutely love it. Every time I go to conferences they mention the plushies, they always get swept up. The last conference we went to, um, even the cleaning staff wanted them. So my tip is to be different, to think about ways that you can separate your brand from the noise. Think about how to, um, come up with devices that are memorable, that people can take away and they talk about, and that creates the buzz and the demand for your company.