Greg Gifford - SearchLab Digital

Helpful content tip for Local SEO: shop by symptom

Local Search Tuesdays March 18, 2025

In this week’s episode of “Local Search Tuesdays,” I talk about the concept of “shopping by symptom” and why it’s important for your SEO strategy. People often search based on the problems they’re experiencing—like “how to fix a cracked tooth” instead of just looking for a dentist. If your website content speaks directly to these […]

Tips for shooting your Google Business Profile verification video

Google Business Profile March 11, 2025

Are you struggling to verify your Google Business Profile? Don’t worry—I’ve got you! In this episode of Local Search Tuesdays, I’m covering everything you need to know to shoot a successful verification video the first time—whether verifying a new business or recovering from a suspension. I’ll walk you through planning your shoot, recording the right […]

Data from BrightLocal’s consumer review survey

Local Search Tuesdays March 4, 2025

In this week’s episode of Local Search Tuesdays, I’m diving into BrightLocal’s latest Consumer Data Survey, and trust me—you don’t want to miss these insights! Every year, BrightLocal surveys consumers to uncover how they search for local businesses, what influences their decisions, and how their behavior is evolving. This year’s results reveal some game-changing trends […]

Google quality rater guidelines update

Google Updates February 25, 2025

Today, I’m breaking down everything you need to know about Google’s update to the Quality Rater Guidelines update and explaining what it means for your Local SEO strategy. Google’s quality raters play a big role in shaping search results, and with these important new changes, understanding the guidelines can give your business a major edge. […]

How to add text messaging to your Google Business Profile

Local Search Tuesdays February 18, 2025

In this week’s newest episode of Local Search Tuesdays video, I’ll walk you through setting up text messaging on your Google Business Profile. I’ll show you why it’s a game-changer for connecting with potential customers and how to enable it step by step. Don’t miss out on this easy way to boost engagement and drive […]

Helpful tips from the experts at NADA 2025

Local Search Tuesdays February 11, 2025

I hit the show floor at NADA to connect with some of the sharpest minds in the automotive industry, gathering their top strategies, must-know trends, and game-changing advice for dealers looking to stay ahead of the competition. From cutting-edge digital marketing tactics to innovative dealership strategies, these expert insights will help you drive more leads, […]

Mean Tweets NADA 2025

Local Search Tuesdays February 4, 2025

They’re back—and meaner than ever! While I was at NADA in New Orleans, I rounded up some of your favorite industry pros to face the internet’s harshest roasts. That’s right, Mean Tweets is back, and this year’s tweets are absolutely brutal—and hilarious! You don’t want to miss this. VIDEO TRANSCRIPT Welcome back to another episode […]

Greg’s SEO slides: NADA 2025

Local Search Tuesdays January 28, 2025

Even with all the weather delays, I am so glad I could make it to NADA. I am grateful the folks at NADA made accommodations for those who couldn’t make their original speaking times due to the wild weather New Orleans was having. Now that I am back, I am able to share my epic […]

Google Maps update: New carousel

Local Search Tuesdays January 21, 2025

This week on Local Search Tuesdays, I’m talking about a fantastic new update to the Google Maps app! The sleek new carousel shows off your photos, videos, and review snippets—and it’s a game-changer for attracting customers. I’ll be sharing simple tips to optimize your profile and how you can take advantage of this awesome new […]

How to deal with bad reviews

Local Search Tuesdays January 14, 2025

In this week’s Local Search Tuesdays, I tackle bad reviews and how to deal with them. No one’s perfect, and bad reviews happen—it’s all about how you respond. I’ll share why a few negative reviews can actually help your business, tips for handling reviews that violate Google’s policies, and the best ways to craft thoughtful, […]

Breaking News: Massive FTC fine for fake reviews

Local Search Tuesdays January 7, 2025

In this week’s episode, I’m sharing some breaking news about a massive $20 million fine assigned to an auto dealer group in Illinois. Just last fall, the FTC released new laws making fake reviews illegal, and we knew it wouldn’t be long before they made a public example. At the end of December, they made […]

Local Search Tuesdays most popular episodes of 2024

Local Search Tuesdays December 31, 2024

Celebrate the best of 2024 with a special Local Search Tuesdays episode! I’m revealing the year’s Top 10 most impactful and entertaining episodes. Whether you’re looking for inspiration, laughs, or SEO tips, this countdown has it all. Tune in for the ultimate recap! VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This […]

Posts By Author: Greg Gifford

Helpful content tip for Local SEO: shop by symptom

Tips for shooting your Google Business Profile verification video