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Shift from link building to mention building

Local Search Tuesdays September 2, 2025

This week on Local Search Tuesdays, I’m sharing a tip to help you prepare for the future of AI search. While AI search hasn’t hit local yet, it’s coming, and the big shift will be moving from link building to mention building. Mentions of your business on other sites seem to matter more than links […]

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GBP Categories for car dealer sales profiles

Local Search Tuesdays August 26, 2025

This week on Local Search Tuesdays, I’m breaking down the right way for car dealers to choose Google Business Profile categories. Your primary category is the top local ranking factor, but too many dealerships are getting it wrong. Our latest research found 121 different categories in use, and a lot of them don’t belong on […]

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How to appeal a suspended Google Business Profile

Local Search Tuesdays August 19, 2025

My Google Business Profile suspension guide is here! In this episode of Local Search Tuesdays, I walk you through the exact steps to fix a suspended Google Business Profile and how to submit a successful reinstatement appeal. I’ll explain why suspensions happen, the biggest mistakes businesses make, what evidence Google requires, and how to avoid […]

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Boost visibility in AI Searches: Diversify reviews

Local Search Tuesdays August 12, 2025

This week on Local Search Tuesdays, I’m breaking down why customer reviews should be front and center in your AI search strategy. Reviews have always been huge for Local SEO, but with AI systems analyzing sentiment and looking for diverse content, they’re more important than ever. And it’s not just about Google or Yelp anymore—review […]

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Show up better in Google and AI search with content chunking

Local Search Tuesdays August 5, 2025

This week on Local Search Tuesdays, I’m diving into a major shift you need to make with your website content — and it’s something that’s even more critical in the age of AI search: content chunking. For years, people got caught up in chasing word counts for SEO, turning helpful info into unreadable word walls. […]

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There’s no such thing as an AI rank tracker

Local Search Tuesdays July 29, 2025

This week on Local Search Tuesdays, I’m calling out the nonsense around AI rank tracking. Yeah, AI search is shaking things up—but that doesn’t mean we can slap old-school SEO metrics on it and call it a day. The truth is, traditional rank tracking just doesn’t work with AI systems, no matter what some tools […]

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Don’t get distracted by AI search systems: SEO still matters

Local Search Tuesdays July 22, 2025

In this week’s episode of Local Search Tuesdays, I’m diving into a big problem I’ve been seeing lately—businesses dropping the ball on traditional SEO because they’re chasing AI search results. Look, I’m not anti-AI. I use ChatGPT and follow the changes just like everyone else. But here’s the deal: AI search still isn’t where it […]

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SEO vs. GEO vs. AIO: WTF?

Local Search Tuesdays July 15, 2025

In this week’s episode of Local Search Tuesdays, I dive into the heated debate around what we should call the process of optimizing for AI and LLM-driven search results. Is it still just SEO—or is it time for something new like GEO or AIO? I’ll explain why renaming SEO might confuse clients and the general […]

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Ultimate guide: Optimizing your Google Business Profile

Local Search Tuesdays July 8, 2025

In this week’s episode of Local Search Tuesdays, I’m sharing our Ultimate Guide to Google Business Profile Optimization. There are hundreds of blog posts, videos, and courses out there that tell you how to optimize your GBP – but often they provide conflicting guidance. To make things easier for everyone, I wanted to put together […]

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AI is changing digital marketing: How to shift your strategy

Local Search Tuesdays July 1, 2025

In this week’s episode of Local Search Tuesdays, I dive into how AI is rapidly reshaping the world of digital marketing. From the days of losing keyword data in Google Analytics to the rise of AI-driven search and query fan-out, the way we track visibility and conversions is evolving fast. I break down what this […]

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2,500+ Car dealer GBPs were deleted: What happened and what to do next

Local Search Tuesdays June 24, 2025

In this week’s episode, I dig into the mass deletion of over 2,500 Google Business Profiles for car dealerships. For dealers who were affected, I share an update from Google and next steps based on what happened after you were deleted. Check out the full video for all the details – and make sure you […]

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Digital marketing tips: SEOonthebeach

Local Search Tuesdays June 17, 2025

I spent the first week of June on the beach in Spain for the amazing SEOnthebeach conference. If you ever get a chance, you should definitely go. It’s a really fun event and the speakers shared incredible presentations. As always, I grabbed my camera and microphone and asked the speakers and experts for tips to […]

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