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Data discrepancies in Google Analytics 4 (GA4)

Understanding the causes of data discrepancies in Google Analytics 4 (GA4): The impact of event setup variations

Best Practices February 6, 2024

Understanding how events are set up in Google Analytics 4 (GA4) is crucial, as it directly impacts the accuracy and consistency of the data you collect. Different setups can lead to discrepancies in results, and here’s why: 1. Event Naming and Configuration: Inconsistency in Naming: In GA4, the naming of events is flexible, allowing for […]

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Expert Marketing Tips from Barbados SEO

Best Practices December 12, 2023

In this week’s video, I collected tips from some of the experts and speakers at Barbados SEO. It’s a pretty stellar list of tips, and since I shot the videos from the rooftop bar on the beach, the views are amazing… VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week’s video […]

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A Recap of Ignition and Tips From the Speakers

Best Practices September 5, 2023

In this week’s episode, I share a quick recap of the Ignition Automotive Conference, as well as tips from the speakers at the event. VIDEO TRANSCRIPT The first thing that you need to do is make sure you’re in the right lane. Not the auction lane, your service lane, when you’re looking to do acquisitions. […]

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Digital Marketing Tips: MozCon 2023

Best Practices August 22, 2023

In this week’s episode, I share tips from some of the speakers and experts at MozCon a few weeks ago. This was my 14th MozCon, and it continues to be an incredibly stellar conference. I was having such a good time that I forgot to get any video tips the first day, so I scrambled […]

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Suds & Search 171 | Kelvin Newman, founder of BrightonSEO

Best Practices August 4, 2023

My guest on this week’s episode of Suds & Search is Kelvin Newman, Founder of BrightonSEO. Kelvin started Brighton with just a few people getting together in a pub back in 2010. Today, it is the biggest search marketing event in Europe with over 3,500 attendees. The number of attendees and the massive growth only […]

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Suds & Search 167 | Luke Carthy, eCommerce and CRO consultant

Best Practices June 29, 2023

My guest on this week’s episode of Suds & Search is Luke Carthy. Luke is an in-demand conference presenter, a must-read blogger, and one of the leading experts in the world on eCommerce SEO and CRO. I spoke to Luke shortly after his presentation at YoastCon about GA4. I struggle to think of a topic […]

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Automotive Marketing Tips from Digital Dealer Tampa

Best Practices May 30, 2023

In this week’s episode, I collected helpful tips from the speakers and experts at the recent Digital Dealer conference in Tampa, Florida. We’ve got some amazing tips that will help your business thrive and rock the competition – check them out! VIDEO TRANSCRIPT All right. I’m not allowed to tell you who I am. But […]

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Suds & Search 160 | Ryan Jones, Marketing Manager at SEOtesting

Best Practices May 4, 2023

My guest on this weeks episode of Suds & Search is Ryan Jones, Marketing Manager at SEOtesting. Ryan is a veteran digital marketer, blogger, conference presenter, and a must-follow on social media. He has a wide breadth of SEO experience working in-house and agency side. Ryan recently started a role at SEOtesting, a SEO tool […]

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Digital Marketing Tips From Brighton SEO

Digital Marketing May 2, 2023

In this week’s episode, I share some awesome digital marketing tips from some of the speakers and experts at Brighton SEO a few weeks ago. The top minds in digital marketing have shared some amazing tips that will help you excel at SEO and digital marketing – check them out: VIDEO TRANSCRIPT Welcome back to […]

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Greg’s SEO Presentation: Pubcon Austin

Best Practices March 7, 2023

This week’s episode of Local Search Tuesdays is a fun one – it’s Greg’s entire presentation on SEO reporting from Pubcon Austin last week… And it features his most badass title slide he’s ever created! Conferences are finally coming back after the COVID break, so he popped down to Austin last week to speak at […]

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Tips for Car Dealers: NADA 2023

Best Practices February 7, 2023

This week, we’ve got some awesome tips to share with you from some of the experts and vendors at the National Auto Dealers Association conference a few weeks ago. SearchLab was in Dallas at the end of January for the 2023 NADA convention, and once again, we went around and collected helpful tips from vendors […]

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Suds & Search 147 | Kenda Macdonald, CEO of Automation Ninjas

Best Practices January 19, 2023

Also available as a Podcast: Our guest on this week’s episode of Suds & Search is Kenda Macdonald, CEO at Automation Ninjas and Practice Lead for Demand Generation at Marketing Profs. Kenda is a sought-after conference presenter and frequent keynote speaker. A few places you might’ve heard Kenda speak include inOrbit, BrightonSEO, Unspam, and many, […]

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