Maximizing ROI in PPC: Strategies That Work (Even When the Algorithm Doesn’t)

Running a successful PPC campaign isn’t just about setting things up and hoping for the best (spoiler: that’s a terrible strategy). If you want real results, you need a solid foundation built on clear goals, a deep understanding of your audience, and—most importantly—a willingness to actually do the work. Because here’s the truth: algorithms are

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Making PMax Work for Lead Gen: How to Take Back Control

I get it—PMax for lead generation has been a struggle for a lot of marketers. It feels like we’ve lost control, and the automation doesn’t always work in our favor. But here’s the thing: PMax isn’t going anywhere, so instead of resisting, let’s figure out how to make it work for us, not against us.

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Your Marketing Isn’t Broken—Your Strategy Is

Why Most Businesses Struggle with Marketing (And How to Fix It) Marketing is no longer just one thing. It’s not just running an ad, posting on social media, or launching a website. It’s a complex, multi-channel effort that requires research, planning, and most importantly—a strategy. Yet, too many businesses dive into marketing without a plan.

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PPC for Every Budget

How Small Businesses Can Compete with Big Brands Picture this: You own a small bakery in town, making the best croissants anyone has ever tasted. You know people would love them—if only they could find you. But every time you search for “fresh croissants near me,” there it is—an ad from a big chain with

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Why Clients Quit PPC (And When They Shouldn’t)

PPC isn’t cheap. Let’s just start there. It’s not a magic button that spits out endless leads or sales overnight. It takes time, strategy, testing, and yes—money. But too often, businesses pull the plug on PPC for the wrong reasons, leaving potential revenue on the table and starting from scratch later when they realize organic

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Hidden Default Settings

Let’s be real—default settings in Google Ads and Bing Ads aren’t always set up with your best interests in mind. They’re designed to maximize reach (and often spend), not necessarily performance. If you’re not careful, you could be bleeding budget on irrelevant placements, unnecessary bid adjustments, or even audiences you never intended to target. Checking

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Conversion Tracking: Why It Matters & How to Set It Up

Let’s talk about something that should be non-negotiable in your PPC campaigns: conversion tracking. If you’re running ads without it, you’re basically throwing money into the void and hoping for the best. And hope is not a strategy. What Is Conversion Tracking? Conversion tracking is how you measure what happens after someone clicks on your

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PPC Best Practices: Setting Up Google & Bing Ads Like a Pro

Welcome to the PPC Jungle Setting up a PPC account is like packing for a trip. If you throw everything into a bag without checking the weather, setting a budget, or knowing your destination, you’re setting yourself up for disaster. But don’t worry—I’m here to help you avoid PPC chaos and set you on the

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Duolingo’s Marketing Playbook Is Genius

How to Join the Conversation and Make It Your Own If you’ve been following Duolingo, you know they’re not your average brand. When it comes to marketing, they’ve completely broken the mold. Instead of just talking at their audience, they engage in a way that feels authentic, timely, and fun—no matter the platform. Take Duolingo’s

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Relevancy is Queen: Stop Wasting Budget on Ads No One Cares About

A breakdown of why relevancy is everything in PPC, with real talk on keywords, audience signals, and how to stop showing up in useless auctions Let’s be real—just because your ad is showing up doesn’t mean it’s doing its job. You can have the best ad copy in the world, but if it’s showing up

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