Dane Saville
Director of Brand Experience
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Dane Saville is SearchLab Digital’s Director of Brand Experience. This is the culmination of more than 15 years in digital marketing across multiple verticals and leadership roles. In addition to building his career around content strategy and local SEO, he hosted an award-winning podcast that received recognition for its content and his own hosting style.
For the past several years, Dane has shared his experiences and perspective at various marketing events, including Digital Marketing Europe, MJ Bizcon, Digital Dealer, SMASH, DrivingSales Executive Summit, Innovative Dealer Summit, Kain Clients and Friends, RockStar Automotive Conference, and the North Carolina Automotive Dealers Association Executive Forum.
Dane now lives in Pensacola, Florida, with his wife Michelle and fur-children Gemma and Susie Q. He also recently ended his 20-year career moonlighting as a professional wrestler.
December 4th - Voice, Vision, and Visibility: How RV Dealers Can Stay on the Map
The RV market is competitive and crowded. To stand out locally, your online presence has to do more than exist. It has to communicate, show up, and convert.
In this live session, Dane Saville will break down how RV dealers can strengthen their voice (your brand’s messaging and reviews), sharpen their vision (the visuals that attract shoppers), and expand their visibility (how and where your business appears in local search).
You’ll learn:
✅ What separates top-ranking RV dealers on Google Business Profiles from everyone else
✅ How photos, videos, and customer feedback influence both rankings and buying decisions
✅ Which small optimizations can make your inventory and service listings appear more often in Maps and Search
✅ How to turn your digital presence into more foot traffic and qualified leads
Whether you’re managing a single dealership or multiple locations, this session will show you what actually moves the needle for local visibility and how to stay on the map year-round.
Join us for actionable, RV marketing insights you can use right away.