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Set It, Forget It, Regret It: What’s Really Happening Inside Your Google Ads Account?

May 29, 2026

Most businesses set up their Google Ads the same way they’d use a crockpot. Toss in a budget, launch a few campaigns, and check back later expecting leads to be ready. Except unlike a crockpot, the result isn’t some delicious meal, it’s usually a mess of results and doesn’t taste nearly as good.  Ad accounts […]

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The Shift from Rankings to Recommendations: What AI Search Means for Your Local Strategy

April 24, 2026

As technology evolves, so will search, just as it always has, from phonebooks to asking Jeeves. Right now, we are at the dawn of the next evolution in search; instead of asking Jeeves, we are asking ChatGPT. As this change happens, so will customer behavior. So, how do we keep showing up for those who […]

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Live Website Reviews: SEO Mistakes That Are Quietly Costing You Rankings

March 27, 2026

If you are investing in SEO but not seeing consistent results, this webinar is worth your time. It is especially relevant for dealership teams and multi-location businesses trying to improve visibility and lead flow. In this live session, Dane Saville and Greg Gifford broke down real websites and called out the exact issues holding them […]

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PPC in 2026: What’s Working, What’s Risky, and How to Actually Control Performance Max

February 19, 2026

PPC is evolving fast. AI is baked into everything. Performance Max campaigns promise automation but can feel like a black box. Meanwhile, you’re trying to drive leads, not just clicks. In this session, SearchLab PPC expert Susan Yen broke down what’s actually working in PPC right now, how to regain control, and what business owners […]

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Live Dental Website Audits: What Still Drives Local SEO Results (Even in the Age of AI)

January 30, 2026

If you’re a dentist, dental practice owner, or practice manager investing in SEO but unsure what actually moves the needle, this webinar was built for you. With AI, LLMs, and “SEO is dead” headlines everywhere, it’s harder than ever to know what still matters—and what’s just noise. In this session, SearchLab’s Dane Seville walks through […]

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1 vs. #10: What Separates Top Auto Dealers in Google

October 23, 2025

What Separates Top Auto Dealerships on Google: Insights from Our GBP Study If you’re a dealership owner or marketing manager trying to outrank competitors in local search, this one’s for you. In our recent webinar, What Separates Top Auto Dealerships on Google, I revealed data-driven insights from our study analyzing thousands of Google Business Profiles […]

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Key Insights from Live Google Business Profile Audits with Greg Gifford

September 5, 2025

Recently, our COO and Google Business Profile (GBP) Platinum Product Expert, Greg Gifford, hosted a live webinar session where he audited real dealership listings and websites in real time. The goal was to uncover common mistakes, share quick wins, and highlight best practices that local businesses, especially car dealers, can apply to their own digital […]

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What Google’s AI Changes Mean for Your Local Search Visibility

August 7, 2025

There’s been a lot of noise lately about AI taking over the search world — ChatGPT, Perplexity, Gemini — and whether you, as a business, should be throwing all your efforts into these platforms. But here’s the reality: Google is still king. Let’s break down the data and what it means for your strategy. People […]

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Google’s AI Oh! verviews What We Found and What You Can Do

March 7, 2025

Let’s state the obvious: search isn’t the same today as it was weeks ago. The emergence of AI search platforms and Google’s AI Overviews permeating informational, navigation, and even transactional searches disrupt organic traffic acquisition. There are, however, still benefits to earning a spot as a citation in Google’s AI Overviews, such as building brand […]

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