COMING SOON...
April 23rd -The Search Pivot: From Rank to Recommendation
As AI-powered search engines move beyond traditional blue links toward personalized, conversational recommendations, the rules of visibility have fundamentally changed.
In this live session, you'll learn how to future-proof your digital strategy by optimizing not just for rankings, but for recommendations.
Whether you're looking to maintain organic traffic, understand generative search intent, or position your brand as a trusted source in the age of AI search, this webinar delivers the actionable frameworks and expert insights you need.
May 21st - Set It, Forget It, Regret It: What's Really Happening Inside Your Ad Account
Most business owners set up their paid ads, hand over a budget, and assume the machine takes care of the rest. The problem is that ad platforms are built to spend your money, not protect it.
In this live session, SearchLab's Director of Brand Experience, Dane Saville, sits down with PPC expert Susen Yen to break down what's actually happening inside accounts that run on autopilot and what it costs when no one is watching.
You'll walk away knowing how to spot the signs your ads are running without anyone minding the store, what active management actually looks like in practice, and the specific things that should be reviewed in your account every week, not once a quarter.
No slides full of metrics your team already ignores. Just a real conversation about what works, what doesn't, and how to stop paying for results you're not getting.
Register. Your budget will thank you.
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February 19th - The PPC Tune-Up: A Live Q&A for Auto Dealers with Susan Yen
Managing paid search shouldn’t feel like guesswork, yet for many dealerships, PPC spend disappears faster than leads show up.
In this live Q&A, SearchLab’s Dane Saville sits down with PPC expert Susan Yen to cut through the noise and answer the questions auto dealers actually care about.
They’ll cover how to tell if your campaigns are really working, what metrics matter most for your bottom line, and the simple optimizations that turn wasted ad spend into qualified leads.
You’ll also get an inside look at how Google’s automation and AI tools are changing the game and what to do about it before your competition does.
If you’ve ever wondered where your ad dollars are really going or how to make PPC perform like it should, this conversation is your roadmap to smarter spend and stronger results.
January 29th - Your Digital Checkup: Live Dental Website Reviews to Improve Your Visibility
Your dental website is often the first impression patients get, but is it actually working for you?
In this live, interactive session, Dane Saville will review real dental practice websites, including some submitted by attendees and others we’ve found during our research, to highlight what’s working, what’s not, and where small improvements can lead to big results.
You’ll learn:
What separates high-ranking dental websites from the rest
- How to write and structure content that builds trust and visibility
- The design and UX details that help convert visitors into patients
- What AI-powered search changes mean for your practice
- How to fix the most common local SEO mistakes dentists make
Want your site reviewed live? Submit your website when you register for a chance to be featured during the session.
Whether you manage a single location or oversee multiple practices, you’ll walk away with a clear action plan to improve your online visibility - no tech jargon required.
December 4th - Voice, Vision, and Visibility: How RV Dealers Can Stay on the Map
The RV market is competitive and crowded. To stand out locally, your online presence has to do more than exist. It has to communicate, show up, and convert.
In this live session, Dane Saville will break down how RV dealers can strengthen their voice (your brand’s messaging and reviews), sharpen their vision (the visuals that attract shoppers), and expand their visibility (how and where your business appears in local search).
You’ll learn:
✅ What separates top-ranking RV dealers on Google Business Profiles from everyone else
✅ How photos, videos, and customer feedback influence both rankings and buying decisions
✅ Which small optimizations can make your inventory and service listings appear more often in Maps and Search
✅ How to turn your digital presence into more foot traffic and qualified leads
Whether you’re managing a single dealership or multiple locations, this session will show you what actually moves the needle for local visibility and how to stay on the map year-round.
Join us for actionable, RV marketing insights you can use right away.
October 23rd - #1 vs. #10: What Separates Top Auto Dealers in Google
What really makes the difference between ranking #1 and #10 on Google? In the largest automotive SEO study ever conducted (2025), we analyzed over 2,200 dealership Google Business Profiles across 20 major markets to find out.
This exclusive webinar breaks down the key GBP factors that actually drive visibility, and separates the leaders. You’ll discover:
- The most common traits of top-ranking auto dealers
- Which Google Business Profile elements truly impact rankings
- Myths and tactics that don’t move the needle
- Actionable insights you can use to close the gap on your competition
Learn the most important Google Business Profile tips for car dealers straight from Greg Gifford, Platinum Google Product Expert. In this video, Greg audits real dealership listings and websites live, uncovering the common mistakes that hurt local SEO visibility—and how to fix them.
You’ll discover:
✅ Why UTM tracking is essential for accurate reporting
✅ The right way to use local call tracking numbers
✅ How department profiles boost visibility for sales, service, and parts
✅ The best way to manage and respond to reviews
✅ What to post (and not post) on Google Posts
✅ Website and category optimizations that improve local rankings
Whether you run a dealership or manage local SEO for automotive clients, these quick wins will help you get more visibility, more calls, and more customers.
Stay Ahead or Get Left Behind in the New AI-Powered Search Era
Google’s rolling out massive changes powered by AI—and it’s already shaking up how local businesses show up in search.
In this must-attend live webinar, we’ll break down how Google’s new AI updates are changing the rules and what that means for your Local SEO strategy. You’ll walk away with a clear understanding of what’s happening, why it matters, and exactly how to adapt.
🔍 What AI-driven search means for the Local Pack
📉 Why some businesses are seeing traffic drops—and how to avoid it
📈 The steps you must take now to stay visible and competitive
If you rely on local search to drive customers, this session is non-negotiable.
Reserve your spot now and get ahead of the curve—before your competitors do.
Your Google Business Profile is essentially your dealership's new showroom floor. People can collect information, see vehicles, understand what deals you're offering, and much more. Because of this, it's vital that you understand how well developed your GBP listing is, and SearchLab's study of 1,600 profiles will help you benchmark yourself against the industry at large as you learn more about best practices to get you greater visibility.
Write like a mad man: how to craft content that converts - May 29th
The majority of small to medium sized businesses cannot afford the price tag of Madison Avenue agencies that employ worldclass copywriters. As a result, a lot of the content written for them break some of the fundamental principles of the written word for marketing and advertising. This session will help marketers at all levels, whether writers or not, set better expectations for the content that is either crafted for them by an internal team or agency partner, or for marketers who don’t have a writing background and want to improve their skills. From benefits not features to priming to creating effective briefs, attendees will learn actionable skills whether it’s for SEO, PPC, email marketing, traditional marketing, and beyond.
Google AI Oh!-verviews: What We Found (and What You Can Do) - March 13th
The search ecosystem is quickly changing. Though it's not new, Google AI Overviews have been one of the most disruptive features to acquiring organic search traffic as a greater number of searches and intents trigger this results page feature. There are, however, opportunities to continue to build brand awareness by earning a spot as a citation within the AIOs response, including the "information gain" citations that provide more context to more nuanced questions.
This webinar is going to explore the findings from nearly 1,000 keywords bucketed into three primary intents: transactional, commercial, and informational. This will explore elements like keyword usage, content length, use of media, use of schema markup, and much more.
If you want insights on how to structure your content, optimize technical elements like title tags and H1s, and even understand the changing metrics that will help demonstrate success and get stakeholder buy-in, this webinar will help you do all of that and more.