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PPC Consulting Services: How We Work With Your Team

One-Time Audit

We review your entire account and give you a prioritized list of what to fix, what to scale, and what to stop doing. You walk away with a clear action plan your team can execute.

Ongoing Retainer

Regular access to our team for strategy sessions, account reviews, and expert guidance whenever you need it. Like having a senior PPC strategist on call without the full-time salary.

Team Training

We train your marketers on platform best practices, campaign structure, bidding strategies, and optimization techniques. Remote or in-person, tailored to your team’s skill level.

Agency Support

We help agencies deliver stronger PPC results to their clients through white-label audits, training, or consulting on specific accounts.

Not sure which is right for you? We’ll help you figure it out on a call.

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What Sets Our PPC Consulting Apart

  • We’ve managed millions in ad spend across a variety of industries.
  • You own your ad accounts and data from day one, so if you ever decide to leave, everything goes with you.

  • Our ad copy balances Google’s quality signals with your actual value props, so your ads stop blending in with every competitor running the same template.

  • We audit your account every day looking for wasted spend and stay on top of platform changes, so the work never lands in the set-it-and-forget-it pile.

  • Our team stays on top of all of the big platform changes so you don’t have to.
  • We focus on the metrics that matter: leads, calls, and revenue.

 

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What Your Team Looks Like After
Working With Us

Knows exactly which levers to pull to lower cost-per-lead

Stops wasting budget on campaigns that aren’t converting

Understands what’s changing in PPC and how to adapt

Spots problems before they drain your budget

Builds skills that make them more valuable to your company

Finally feels confident making optimization decisions

Want to see where your campaigns are leaking money?

We’ll take a look at your current campaigns and show you where the opportunities are.

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What We Cover With PPC Consulting

Campaign Audits and Analysis

We dig into your account structure, keyword targeting, ad copy, bidding strategies, and conversion tracking to find what’s hurting your performance. You walk away with clear, prioritized guidance on what to fix, plus a written overview after the call so nothing gets lost.

Strategy Sessions

Regular calls where we review performance, talk through optimization opportunities, and help your team navigate platform changes and new features. Think of it as having a PPC expert in your corner whenever you need one.

Platform-Specific Guidance

Google Ads, Microsoft Advertising, Meta, LinkedIn, Performance Max, Local Service Ads… we’ve managed millions in spend across all of them. We help you understand which platforms make sense for your business and how to get better results from each one.

Team Training

We teach your people advanced PPC techniques, explain why certain strategies work, and help them build the skills to make smart decisions on their own. The goal is to make your team more capable over time, not to keep you dependent on us forever.

Account Reviews

Already working with a PPC agency? We’ll review what they’re doing, tell you if you’re getting good value, and point out anything they might be missing or doing wrong.

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PPC Consulting vs. Full PPC Management

PPC Consulting

  • Your team runs the campaigns day-to-day
  • You maintain full control of your accounts
  • Best for teams that want to learn and improve
  • Project-based or hourly pricing
  • We advise and train, you execute

Full PPC Management

  • We run the campaigns for you
  • We handle everything in the account
  • Best for teams that want to hand it off completely
  • Monthly management fee
  • We execute, you review results

Client Reviews and Testimonials

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We hired SearchLab as our company’s digital marketing manager last year and the difference has been tremendous! The quality and quantity of our client leads is many times better since we changed to SeachLab. Brooklyn, our PPC Consultant, is doing a fabulous job keeping us informed on our results and looking after our interests. She’s been amazing!

Jim Beamis

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We came to SearchLab looking for a strong partner to help us improve our GA4 results, and over the past two years, they’ve exceeded expectations. Their expertise has driven consistent rises in traffic, enhanced our website with high-level optimizations, and delivered a steady stream of blog content. We’re especially proud of the organized schedule and pace.

Kyle Graef

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We’ve experienced exceptional results working with SearchLab Digital. At Palestine Toyota, we value clear communication and measurable outcomes, both of which they provide. Their team is reliable, delivers on their commitments, and ensures we maintain complete control over our data and analytics. We confidently endorse SearchLab Digital’s services.

Palestine Toyota

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We hired SearchLab as our company’s digital marketing manager last year and the difference has been tremendous! The quality and quantity of our client leads is many times better since we changed to SeachLab. Brooklyn, our PPC Consultant, is doing a fabulous job keeping us informed on our results and looking after our interests. She’s been amazing!

Jim Beamis

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We came to SearchLab looking for a strong partner to help us improve our GA4 results, and over the past two years, they’ve exceeded expectations. Their expertise has driven consistent rises in traffic, enhanced our website with high-level optimizations, and delivered a steady stream of blog content. We’re especially proud of the organized schedule and pace.

Kyle Graef

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We’ve experienced exceptional results working with SearchLab Digital. At Palestine Toyota, we value clear communication and measurable outcomes, both of which they provide. Their team is reliable, delivers on their commitments, and ensures we maintain complete control over our data and analytics. We confidently endorse SearchLab Digital’s services.

Palestine Toyota

The PPC Platforms We Manage

Need to also run on X, Reddit, TikTok, Amazon, or somewhere else? We will build the campaign wherever your buyers actually are. If a platform fits your buyer journey, we will tell you honestly whether it is worth the spend and how to structure the campaign. If it does not fit, we will tell you that, too.

Google Ads

We build and manage Search campaigns, Performance Max, Local Service Ads, Display, remarketing, and Vehicle Listing Ads (for dealer clients) on Google. A lot of our clients see the majority of their PPC results here and we’re pretty much pros at this point.

Microsoft Advertising

Bing and Yahoo still account for a meaningful chunk of search traffic, and the competition is often lower than Google. We run Microsoft campaigns alongside Google to capture every opportunity in your market.

Meta Advertising

Facebook and Instagram ads work differently than search, but they’re powerful for building local awareness and reaching customers before they start searching. We use them strategically based on your business and goals.

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Want Expert Eyes on
Your PPC Campaigns?

We’ll show you exactly what’s holding your campaigns back and how to get more from every dollar.

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Or contact us directly.

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Questions About PPC Consulting

With consulting, your team stays in the driver’s seat. We provide the expertise, audits, and guidance, but your people do the day-to-day work. It’s ideal if you have capable marketers who just need strategic direction or want to build internal PPC skills.

Absolutely. We do account reviews all the time for businesses that want a second opinion. We’ll look at what they’re doing, what they’re charging, and whether you’re getting real value for the money.

Google Ads, Microsoft Advertising, Meta (Facebook and Instagram), LinkedIn, and more. Most of our consulting focuses on Google since that’s where most local ad spend goes, but we can help across platforms.

It depends on what you need since one-time audits, ongoing retainers, and team training all have different scopes. We’ll figure out what makes sense together and give you clear pricing before we start.

That happens sometimes, and it’s totally fine. If we start consulting and you decide you’d rather have us run everything, we can transition to full management whenever you’re ready.

Ready to Grow
Your Local Business?

Local customers are searching for your services right now. We help businesses show up first through proven local marketing strategies. Our team creates customized plans that fit your budget and goals. We start with a comprehensive analysis

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