Susan Yen

About Susan Yen

Susan Yen – is our in-house advertising expert. With more than 10 years of experience in PPC across both agencies and in-house marketing teams, Susan Yen has managed campaigns of every size and complexity. Throughout her career, she noticed the same costly mistakes appearing time and again, which inspired her to create PPC Real Talk, a no-nonsense platform focused on honest conversations about what actually works in paid search.

Today, Susan works as a PPC strategist and consultant, helping marketing leaders understand what their paid search programs are truly accomplishing. She audits accounts, develops strategy, and builds campaign structures designed to improve performance, eliminate wasted spend, and drive measurable business results. Her approach is practical, transparent, and focused on outcomes over vanity metrics.

Beyond client work, Susan is a recognized voice in the PPC industry. She has spoken at conferences including HeroConf, SMX, and SEMpdx, and regularly shares insights to make paid search more approachable for marketers. Her work has been featured in Search Engine Land, she’s appeared on PPC Live, and she has been recognized as one of the 100 Most Influential PPC Experts.