PPC Real Talk - SearchLab Digital

PPC for Every Budget

Marketing Mindset & Growth March 7, 2025

How Small Businesses Can Compete with Big Brands Picture this: You own a small bakery in town, making the best croissants anyone has ever tasted. You know people would love them—if only they could find you. But every time you search for “fresh croissants near me,” there it is—an ad from a big chain with […]

Why Clients Quit PPC (And When They Shouldn’t)

Industry Insights & Trends March 5, 2025

PPC isn’t cheap. Let’s just start there. It’s not a magic button that spits out endless leads or sales overnight. It takes time, strategy, testing, and yes—money. But too often, businesses pull the plug on PPC for the wrong reasons, leaving potential revenue on the table and starting from scratch later when they realize organic […]

Hidden Default Settings

PPC Real Talk March 5, 2025

Discover a world of possibilities Let’s be real—default settings in Google Ads and Bing Ads aren’t always set up with your best interests in mind. They’re designed to maximize reach (and often spend), not necessarily performance. If you’re not careful, you could be bleeding budget on irrelevant placements, unnecessary bid adjustments, or even audiences you […]

Conversion Tracking: Why It Matters & How to Set It Up

PPC Real Talk February 20, 2025

Let’s talk about something that should be non-negotiable in your PPC campaigns: conversion tracking. If you’re running ads without it, you’re basically throwing money into the void and hoping for the best. And hope is not a strategy. What Is Conversion Tracking? Conversion tracking is how you measure what happens after someone clicks on your […]

PPC Best Practices: Setting Up Google & Bing Ads Like a Pro

PPC Real Talk February 17, 2025

Welcome to the PPC Jungle Setting up a PPC account is like packing for a trip. If you throw everything into a bag without checking the weather, setting a budget, or knowing your destination, you’re setting yourself up for disaster. But don’t worry—I’m here to help you avoid PPC chaos and set you on the […]

Duolingo’s Marketing Playbook Is Genius

PPC Real Talk February 11, 2025

How to Join the Conversation and Make It Your Own If you’ve been following Duolingo, you know they’re not your average brand. When it comes to marketing, they’ve completely broken the mold. Instead of just talking at their audience, they engage in a way that feels authentic, timely, and fun—no matter the platform. Take Duolingo’s […]

Relevancy is Queen: Stop Wasting Budget on Ads No One Cares About

PPC Real Talk February 7, 2025

A breakdown of why relevancy is everything in PPC, with real talk on keywords, audience signals, and how to stop showing up in useless auctions Let’s be real—just because your ad is showing up doesn’t mean it’s doing its job. You can have the best ad copy in the world, but if it’s showing up […]

Your PPC Campaign Failed—Now What?

PPC Real Talk February 5, 2025

No-BS guide to diagnosing underperforming campaigns, learning from the data, and pivoting instead of panicking. So you launched Google Ads campaigns, and they didn’t work out. Maybe you’re spending a ton of money but not seeing results. Maybe you’re getting traffic, but no one is converting. Maybe you’re just staring at your reports wondering what […]

PPC Basics Aren’t Basic: Why the Fundamentals Still Matter

PPC Real Talk January 20, 2025

Stop skipping the essentials—because bad targeting, lazy ad copy, and ignoring search intent are still killing campaigns Let’s talk about PPC—that’s Pay-Per-Click. The concept is simple: you only pay when someone actually clicks on your ad. But how much do you pay for each click? That’s where things get interesting. It depends on a few […]

Category: PPC Real Talk

PPC for Every Budget

Why Clients Quit PPC (And When They Shouldn’t)

Hidden Default Settings

Conversion Tracking: Why It Matters & How to Set It Up

PPC Best Practices: Setting Up Google & Bing Ads Like a Pro

Relevancy is Queen: Stop Wasting Budget on Ads No One Cares About

Your PPC Campaign Failed—Now What?

PPC Basics Aren’t Basic: Why the Fundamentals Still Matter

Ready to Grow
Your Local Business?

Category: PPC Real Talk

PPC for Every Budget

Why Clients Quit PPC (And When They Shouldn’t)

Hidden Default Settings

Conversion Tracking: Why It Matters & How to Set It Up

PPC Best Practices: Setting Up Google & Bing Ads Like a Pro

Duolingo’s Marketing Playbook Is Genius

Relevancy is Queen: Stop Wasting Budget on Ads No One Cares About

Your PPC Campaign Failed—Now What?

PPC Basics Aren’t Basic: Why the Fundamentals Still Matter

Ready to Grow Your Local Business?

Ready to Grow
Your Local Business?