Local Search Tuesdays - SearchLab Digital

Signals that Influence Local SEO: Reviews

Local Search Tuesdays October 13, 2020

In this week’s episode, we’re back to my mini-series about the signals that influence Local SEO, and we’re talking about reviews. Learn how they influence your visibility and get connected to past LST videos with even more details about reviews. VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays! This week, I’m back […]

Greg’s presentation from BrightonSEO

Local Search Tuesdays October 6, 2020

In this week’s episode, I share the video of my presentation at BrightonSEO last week – the UK’s largest digital marketing conference. I packed 20 minutes with time-saving tips for using Google Data Studio for reporting. If you haven’t played with Data Studio yet, now’s the time to get started. Watch these awesome tips and […]

Signals that influence Local SEO: Citations

Local Search Tuesdays September 29, 2020

In this week’s episode, we talk about citations and their influence on Local SEO. While they’re not as important as they used to be, citations are still a foundational signal to Google’s local algorithm. Watch the video to find out why it’s important that you get them right. VIDEO TRANSCRIPT Welcome back to another episode […]

Signals that influence Local SEO: Local Links

Local Search Tuesdays September 22, 2020

In this week’s episode, I’m continuing my series on Local SEO signals and I talk all about local links. Inbound links are the most weighted element in Google’s local algorithm, so I explain how they work and share a few ideas for acquiring valuable local links. Watch and learn how to get more local links! […]

Signals that influence Local SEO: Local Optimization

Local Search Tuesdays September 15, 2020

In this week’s episode, I’m continuing my series on Local SEO signals. I share the important elements that should be optimized on every page of your site and talk about the tactic of geo-optimization. Watch and learn how to optimize your site! VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, […]

Signals that influence Local SEO: Local content

Local Search Tuesdays September 8, 2020

In this week’s episode, the first in a mini series about signals that influence Local SEO, I talk about local content. Most sites have boring, generic content – learn how awesome, localized content will help you stand out and attract more customers. VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. This week, […]

What is Local SEO and how do you know if you need it?

Local Search Tuesdays September 1, 2020

In this week’s episode, I answer the question “What is Local SEO?” for all of you out there who are still new to the local marketing game. I realized I’ve been talking about it, but not really explaining what it is at a basic level – so check out this week’s video to find out! […]

How to recover filtered Yelp reviews

Best Practices August 25, 2020

In this week’s episode, I share the secret to recovering all those awesome reviews that are hidden in your Yelp profile. Yelp only counts reviews from what it considers to be “regular Yelp users” – so I share a tip that will help you get those reviews to show up and count towards your score! […]

No one cares about your testimonials

Best Practices August 18, 2020

On this week’s episode of Local Search Tuesdays, I share what might be a shocking revelation: No one cares about your testimonials page! Customers want to read honest, unbiased reviews on third party sites, and they know that your testimonials page will only list glowing 5-star reviews. Watch the video for more info, and for […]

How to respond to bad reviews from people who weren’t customers

Google My Business August 11, 2020

In this week’s video, I talk about responding to reviews from people who weren’t customers – whether it’s a misplaced review that should have gone to another business, a bad review from someone who clearly wasn’t a customer, or even a bad review from a disgruntled ex-employee, I share examples of how to respond to […]

How to respond to customer reviews

Google My Business August 4, 2020

In this week’s video, I talk about responding to customer reviews – how quickly to respond, what to say, and why responses to bad reviews are incredibly important. Check out the video for all the awesome details… Video Transcript Welcome back to another episode of Local Search Tuesdays! This week I’m talking about how to […]

Keywords in Google reviews will help you rank

Google My Business July 28, 2020

In this week’s episode, I share a useful tip for your review strategy – if a customer leaves a review that includes a keyword you’re trying to rank for, you’re more likely to show up in searches for that keyword! You can’t tell customers what to write, so I share a little Jedi mind trick […]

Category: Local Search Tuesdays