+1 (312) 256-1574

Local SEO for Dealer Groups: What Actually Works

More Than You Can Chew July 8, 2026

Running Local SEO across a dealer group is a fundamentally different challenge than optimizing a single rooftop, and most groups are getting it wrong in the same ways. The strategies that look appealing on paper, like consolidating everything under one domain or templating content across locations, tend to actively hurt performance once you understand how […]

Read More

Google Update: Department GBPS Are Finally Back

Local Search Tuesdays January 13, 2026

I called it! Google just fixed the bug and department profiles are back, baby! All verticals that are allowed to have departments now have the explicit list of links to the various departments displayed on the primary profile. Check out the video for details… VIDEO TRANSCRIPT Welcome back to another episode of Local Search Tuesdays. […]

Read More
4.3 Average review rating

Your Review Strategy Can Make or Break Your Visibility

Best Practices September 25, 2025
Read More

What Google’s AI Changes Mean for Your Local Search Visibility

Google Business Profile August 11, 2025

There’s been a lot of noise lately about AI taking over the search world — ChatGPT, Perplexity, Gemini — and whether you, as a business, should be throwing all your efforts into these platforms. But here’s the reality: Google is still king. Let’s break down the data and what it means for your strategy. People […]

Read More

Google Business Profile tip: Your last action may not have caused your suspension

Google Business Profile June 3, 2025

In this week’s episode, I’m sharing one of the most common pieces of advice that I share on the Google Business Profile Community Forum. If you get suspended for changing something in your GBP, many times that last action wasn’t what caused your suspension. Check out the video for all of the details, especially if […]

Read More

Tips for shooting your Google Business Profile verification video

Google Business Profile March 11, 2025

Are you struggling to verify your Google Business Profile? Don’t worry—I’ve got you! In this episode of Local Search Tuesdays, I’m covering everything you need to know to shoot a successful verification video the first time—whether verifying a new business or recovering from a suspension. I’ll walk you through planning your shoot, recording the right […]

Read More

Google Business Profile Study: Car Dealers

Google Business Profile December 17, 2024

After two years of research, we’re excited to share the most comprehensive Google Business Profile study in the automotive industry. This study includes over a million data points, offering invaluable insights into key areas like best practices, the ideal number of photos for your GBP, and much more. We couldn’t fit all the findings into […]

Read More

GBP policy update: Consumer alerts for suspicious reviews

Google Business Profile August 6, 2024

As the kids today say, “Sounds sus.” Now, Google is dealing with consumer reviews that may be a little suspicious. Google has updated its policy regarding these reviews and is taking measures to help curb them. Greg takes you through everything you need to know about the latest Google update, which is all about making […]

Read More
Greg Gifford holding a NADASHOW flyer.

Greg’s SEO session: NADA 2024

Google Business Profile February 6, 2024

In this week’s episode, I share my entire presentation from this past weekend’s NADA convention in Las Vegas. It’s the first time that I share the data from our massive two-year research project on over, 3,000 dealership Google Business Profiles, and I also share the results of over 1,000 dealership SEO audits. If you want […]

Read More

Google is shutting down free GBP websites

Google Business Profile January 16, 2024

In this week’s episode, I share the semi-shocking news that Google is sunsetting the free Google Business Profile websites. It’s awful news for all the spammers, but it’s also going to be a pain for the hundreds of thousands of small businesses that used the free sites. Watch the episode for more details. VIDEO TRANSCRIPT […]

Read More

Details about Google’s new Openness Update

Google Business Profile January 9, 2024

In this week’s episode, I’m sharing the details around Google’s recent “Openness Update”, which (currently) affects the visibility of local businesses based on the hours of operation listed in the Google Business Profile. There’s been a lot of buzz lately, so I’m sharing a simple explanation and an outline of how your Local SEO strategy […]

Read More

How to optimize your GBP landing page

Best Practices January 2, 2024

In this week’s video, I explain how to optimize your Google Business Profile landing page – the page that your GBP website button points to on your website. For single-location businesses, that’s the home page of the site. For multi-location businesses, the landing page will be the individual location page for that specific location. VIDEO […]

Read More

Ready to Grow
Your Local Business?

Local customers are searching for your services right now. We help businesses show up first through proven local marketing strategies. Our team creates customized plans that fit your budget and goals. We start with a comprehensive analysis

Schedule a Strategy Callicon