AI - SearchLab Digital

What Are Large Language Models (LLMs) and How Do They Work

AI July 20, 2026

If it feels like ChatGPT, Gemini, Claude, and Perplexity appeared out of nowhere and ended up everywhere, that’s because they sort of did. Customers are researching services with them, teams are drafting emails and summarizing documents with them, and Google uses one to generate those AI Overviews now appearing above every other search result. Whether […]

Should You Replace Your Marketing Agency with AI?

Digital Marketing July 6, 2026

The posts have been making the rounds for a while now. Someone runs a local business, tries a few AI tools, and announces they canceled their marketing agency and replaced everything with ChatGPT and a couple of automations. The numbers they throw around are hard to dismiss. The part they leave out is where it […]

What Are Google AI Overviews and How Do They Work

AI June 11, 2026

If you have Googled anything in the last year, you may have noticed that the results page looks different. Before any website links appear, there is often a big block of text right at the top of the page, written as a direct answer to your question, with no clicking required. For anyone running a […]

How to Use AI in Your Content Strategy Without Tanking Performance

More Than You Can Chew May 6, 2026

AI has quickly become the default answer for content production. Teams are under pressure to move faster, publish more, and do it all with fewer resources. However, relying solely on AI can lead to all sorts of issues. AI is not a replacement for strategy; treating it as one creates more problems than it solves. […]

There’s no such thing as an AI rank tracker

Local Search Tuesdays July 29, 2025

This week on Local Search Tuesdays, I’m calling out the nonsense around AI rank tracking. Yeah, AI search is shaking things up—but that doesn’t mean we can slap old-school SEO metrics on it and call it a day. The truth is, traditional rank tracking just doesn’t work with AI systems, no matter what some tools […]

Category: AI

What Are Large Language Models (LLMs) and How Do They Work

Should You Replace Your Marketing Agency with AI?

What Are Google AI Overviews and How Do They Work

How to Use AI in Your Content Strategy Without Tanking Performance

There’s no such thing as an AI rank tracker

Ready to Grow
Your Local Business?

Category: AI

What Are Large Language Models (LLMs) and How Do They Work

Should You Replace Your Marketing Agency with AI?

What Are Google AI Overviews and How Do They Work

How to Use AI in Your Content Strategy Without Tanking Performance

There’s no such thing as an AI rank tracker

Ready to Grow Your Local Business?

Ready to Grow
Your Local Business?