Most PPC accounts are leaking money and not because the strategy is completely broken, but because the guardrails are missing.Platforms like Google and Meta are getting smarter which means automation is improving, but there is still one major problem: If you feed these systems bad signals or give them too much control, they will spend

Search has shifted dramatically in just the last few years. Today’s car buyer does a lot more homework before they ever reach out including but not limited to: comparing options, reading reviews, and bouncing between Google Maps, organic results, AI overviews, and yes, even ChatGPT.  Many dealerships are still running the same SEO playbook from 2018:

AI has quickly become the default answer for content production. Teams are under pressure to move faster, publish more, and do it all with fewer resources. However, relying solely on AI can lead to all sorts of issues. AI is not a replacement for strategy; treating it as one creates more problems than it solves. When