Dane Saville - SearchLab Digital

How to Respond to Dealer Reviews (Without Sounding Like a Corporate Robot)

Local SEO August 5, 2026

Most dealerships respond to reviews, yet very few do it well. The gap between a response that builds trust and one that does nothing is smaller than you might think, and it’s mostly a discipline problem, not a time problem. A customer buys a Silverado from you and they’re thrilled. They leave a detailed five-star […]

Local SEO for Dealer Groups: What Actually Works

More Than You Can Chew July 8, 2026

Running Local SEO across a dealer group is a fundamentally different challenge than optimizing a single rooftop, and most groups are getting it wrong in the same ways. The strategies that look appealing on paper, like consolidating everything under one domain or templating content across locations, tend to actively hurt performance once you understand how […]

PPC Power: How to Feed the Machine Stronger Signals

More Than You Can Chew June 10, 2026

Most PPC accounts are leaking money and not because the strategy is completely broken, but because the guardrails are missing. Platforms like Google and Meta are getting smarter which means automation is improving, but there is still one major problem: If you feed these systems bad signals or give them too much control, they will […]

Automotive SEO 101: A Refresher on the Basics

More Than You Can Chew May 25, 2026

Search has shifted dramatically in just the last few years. Today’s car buyer does a lot more homework before they ever reach out including but not limited to: comparing options, reading reviews, and bouncing between Google Maps, organic results, AI overviews, and yes, even ChatGPT. Many dealerships are still running the same SEO playbook from […]

How to Use AI in Your Content Strategy Without Tanking Performance

More Than You Can Chew May 6, 2026

AI has quickly become the default answer for content production. Teams are under pressure to move faster, publish more, and do it all with fewer resources. However, relying solely on AI can lead to all sorts of issues. AI is not a replacement for strategy; treating it as one creates more problems than it solves. […]

Local Search in the Age of AI: What Multi-Location Brands Actually Need to Do

More Than You Can Chew April 17, 2026

Search is moving fast right now. AI Overviews are showing up everywhere, results keep shifting, and there’s always some new tool someone insists you need. If you’re running a multi-location brand with real marketing budget behind it, that noise can feel relentless. Here’s the thing, though: success hasn’t actually gotten more complicated. The margin for […]

Google is Deprecating Vehicles for Sale

Google Updates November 7, 2025

Google is deprecating the Vehicles for Sale features on Google Business Profiles on November 12th, 2025. You can see the notification on the Google Developer’s page on Vehicle Listings. Google’s official statement on their blog states that “… part of our ongoing efforts to simplify the Google Search results page, we will be phasing out […]

Your Review Strategy Can Make or Break Your Visibility

Best Practices September 25, 2025

What Google’s AI Changes Mean for Your Local Search Visibility

Google Business Profile August 11, 2025

There’s been a lot of noise lately about AI taking over the search world — ChatGPT, Perplexity, Gemini — and whether you, as a business, should be throwing all your efforts into these platforms. But here’s the reality: Google is still king. Let’s break down the data and what it means for your strategy. People […]

Let’s Put the “Oh!” in Google’s AI Overviews

Digital Marketing March 7, 2025

Let’s state the obvious: search isn’t the same today as it was weeks ago. The emergence of AI search platforms and Google’s AI Overviews permeating informational, navigation, and even transactional searches disrupt organic traffic acquisition. There are, however, still benefits to earning a spot as a citation in Google’s AI Overviews, such as building brand […]

SEO Fluff Garbage Content (and How to Avoid It)

Best Practices September 16, 2024

There’s a marketing line I’m going to toss out there. It’s one that you’ve heard before, possibly – as the cliche goes – a “thousand times.” Before I just toss it out there, I think it’s important to understand that despite the fact that it feels overused, it doesn’t take away from the truth at […]

Posts By Author: Dane Saville

How to Respond to Dealer Reviews (Without Sounding Like a Corporate Robot)

Local SEO for Dealer Groups: What Actually Works

PPC Power: How to Feed the Machine Stronger Signals

Automotive SEO 101: A Refresher on the Basics

How to Use AI in Your Content Strategy Without Tanking Performance

Local Search in the Age of AI: What Multi-Location Brands Actually Need to Do

Google is Deprecating Vehicles for Sale

Your Review Strategy Can Make or Break Your Visibility

What Google’s AI Changes Mean for Your Local Search Visibility

Let’s Put the “Oh!” in Google’s AI Overviews

SEO Fluff Garbage Content (and How to Avoid It)

Ready to Grow
Your Local Business?

Posts By Author: Dane Saville

How to Respond to Dealer Reviews (Without Sounding Like a Corporate Robot)

Local SEO for Dealer Groups: What Actually Works

PPC Power: How to Feed the Machine Stronger Signals

Automotive SEO 101: A Refresher on the Basics

How to Use AI in Your Content Strategy Without Tanking Performance

Local Search in the Age of AI: What Multi-Location Brands Actually Need to Do

Google is Deprecating Vehicles for Sale

Your Review Strategy Can Make or Break Your Visibility

What Google’s AI Changes Mean for Your Local Search Visibility

Let’s Put the “Oh!” in Google’s AI Overviews

SEO Fluff Garbage Content (and How to Avoid It)

Ready to Grow Your Local Business?

Ready to Grow
Your Local Business?