Come See the SearchLab Team at NADA 2026

Greg Gifford is Presenting: 

The Age of AI Search: How Dealers Stay Visible and Competitive

Tuesday, February 3rd, in Room W220

The hype around AI search is everywhere, but what's real and what's just noise? At NADA 2026, Greg Gifford cuts through the myths to show you what AI-powered search is actually doing right now and what it means for your dealership.

In this eye-opening session, you'll learn the truth about how tools like ChatGPT, Perplexity, and Google's AI Overviews really work and impact car buyers. Greg will separate fact from fiction, revealing which AI search capabilities are genuinely transforming the customer journey and which are overblown promises.

You'll walk away with a clear understanding of what AI can actually do today and practical strategies to adapt your digital presence based on reality, not hype.

Catch These Daily Sessions at Our Booth

Join us for an exciting lineup of in-booth presentations at Booth 1151W. Everything from AI to the Ultimate Dealer Playbook for 2026.  

We have four experts, including a world-renowned SEO expert, Greg Gifford, who will dive into all things AI and search. Then we have marketing expert, Ashley Segura, who will take us through the ultimate dealer playbook for 2026. 

If you want to elbow drop your competition from the metaphorical top rope, we have you covered there as well with international speaker and former pro wrestler, Dane Saville.  

Need PPC heading into 2026? That's where Susan Yen has you covered with The PPC Relevancy Audit.