The 2025 Google Business Profile Report - Personal Injury Edition

See What #1 Firms Do Differently Than #10

Most people searching for a personal injury lawyer don’t start with your website. They start with Google. If your firm isn’t showing up in the top spots of the map pack, you might as well be invisible.

That’s why we analyzed 3,200 PI law firm Google Business Profiles across 20 major U.S. cities. We compared firms ranking #1 vs. #10 to uncover what actually separates the leaders from the rest.

Some of the results lined up exactly as expected: do the fundamentals better, and you’ll rank higher. But there were also a few surprises that challenge what most attorneys think about local SEO.

This report Covers:

  • The #1 mistake PI firms make with GBP categories
  • Why top firms average 40% more reviews
  • The UTM tracking error 48% of firms get wrong
Fill out the form to receive the full study right away.

Data-Backed Insights That May Surprise You

  • Position #1 firms average 555 reviews
  • Only 12% of firms optimize title tags
  • Position #1 firms rank for nearly 50% more keywords than those at #10

👉 This just a small piece of the data.

The full PDF breaks down every category with side-by-side comparisons, visuals, and best practice checklists.

Show Me the Data

“

Most personal injury firms are wasting effort on the wrong things in Google’s map pack. This study shows you exactly what actually moves the needle, and what doesn’t.


 If you want to stop guessing and start outranking your competitors, this is the roadmap.

Greg Gifford, COO 

“

Personal injury firms invest a lot of money to stand out in a competitive market. But are they actually getting a return on those investments? Our study shows that very often they are not. This study makes it clear which fundamentals matter most, helping attorneys focus their marketing budgets on the areas that actually bring in new clients.

Mark Bealin, CEO

How We Analyzed 3,200 Law Firm Profiles

Most “SEO advice” for law firms is recycled best guesses. This isn’t that. We built this study from the ground up using hard data from 3,200 Google Business Profiles across 20 U.S. cities.

Using Places Scout and Ahrefs, we tracked rankings for eight of the most competitive PI keywords, compared firms in Position #1 vs. Position #10, and analyzed over 150 different data points: everything from categories and reviews to links, UTMs, and technical site factors.

Instead of chasing theories, you can finally see what actually separates top-ranked personal injury firms from those stuck further down the map pack.

Inside this report:

  • Proof, not opinions → exact data showing what the best firms are doing differently.
  • Clarity, not noise → which tactics move rankings vs. which are just conversion “proof.”
  • Practical checklists included → step-by-step actions you can implement immediately.
  • Benchmarks you can use today → so you know where your firm stands against the competition.
Get the Full Report and Checklist

Stop Guessing.
Start Ranking.

Some of the personal injury firm GBPs we analyzed are clearly wasting time on the wrong tactics. This report shows you what the top firms are doing differently. plus gives you a checklist you can use right away.

See the Data