The 2025 Google Business Profile Report - Cannabis Dispensaries

See What Top-Ranking Dispensaries Do Differently

Most cannabis customers don’t start on your website.
They start on Google Maps.

If your dispensary isn’t showing up in the top map results, you’re losing foot traffic before shoppers ever see your menu.

That’s why we analyzed 3,475 cannabis dispensary Google Business Profiles across 24 major U.S. cities to uncover what actually separates dispensaries ranking #1 from those stuck further down the map pack.

Some findings confirmed what you’d expect. Others challenged common assumptions about dispensary SEO.

This report Covers:

  • The biggest GBP category mistake 60% of dispensaries still make
  • The UTM tracking errors 94% of dispensaries get wrong
  • Clear benchmarks you can use against competitors in your city
Fill out the form to receive the full study right away.

Data-Backed Insights That May Surprise You

  • Only 40% of dispensaries use more than one GBP category
  • 68% have no UTM tracking on their GBP website link
  • 26% use the wrong UTM medium, corrupting analytics data
  • Nearly all dispensaries optimize heading tags, but skip almost everything else

👉 This just a small piece of the data.

The full PDF breaks down every data finding with side-by-side comparisons, visuals, and best practice checklists.

Show Me the Data

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If you want to stop guessing and start outranking your competitors, this is the roadmap.

Greg Gifford, COO 

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This study helps makes it clear which fundamentals matter most, helping cannabis dispensaries focus their marketing efforts on the areas that actually attract new searchers.

Mark Bealin, CEO

How We Analyzed 3,475 Dispensary Profiles

We analyzed Google Business Profiles ranking in positions 1–20 across 24 U.S. cities, then isolated and compared the profiles ranking #1 and #10.

Using Places Scout and Ahrefs, we tracked rankings for the most competitive keywords, compared dispensaries in Position #1 vs. Position #10, and analyzed over 150 different data points: everything from categories and reviews to links, UTMs, and technical site factors.

Instead of chasing theories, you can finally see what actually separates top-ranked cannabis dispensaries from those stuck further down the map pack.

Inside this report:

  • Proof, not opinions → exact data showing what the best dispensaries are doing differently.
  • Clarity, not noise → which tactics move rankings vs. which are just conversion “proof.”
  • Practical checklists included → step-by-step actions you can implement immediately.
  • Benchmarks you can use today → so you know where your dispensary stands against the competition.
Get the Full Report and Checklist

Stop Guessing.
Start Ranking.

Some of the cannabis dispensary GBPs we analyzed are clearly wasting time on the wrong tactics. This report shows you what the top dispensaries are doing differently, plus gives you a checklist you can use right away.

Get the Data