The 2025 Google Business Profile Report - Automotive Edition

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Discover what separates the #1 dealers in Google’s map pack from everyone else

Your next customer isn’t starting at your showroom. They’re starting on Google. And if your dealership isn’t showing up in the top spots of the map pack, you’re invisible.

We analyzed 2,260 dealership Google Business Profiles across 20 U.S. cities to uncover the hard truth: most dealers are still getting the basics wrong, and the ones at the top are executing smarter.

This is the largest automotive GBP study ever conducted, built to show you what's working and what isn't. Inside, you’ll see where dealerships are losing customers every day and the simple actions the #1 dealers are taking to win more leads and sales.

This report Covers:

  • The #1 mistake 20% of dealers make with GBP categories and how it kills visibility.
  • Why top-ranked dealers have nearly 2x the reviews of their competitors.
  • How and why small fixes to reviews, categories, schema, and department profiles drive big gains in local visibility.

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