Director of Marketing

Job Type: Full-time

Salary: $100,000.00 to $125,000.00 /year

This will be the most demanding job you’ve ever had – Don’t apply if you’re not ready to hustle and get stuff done.

You will be asked to get more done in less time than you think is possible, with only high-level direction. You will be asked to create order out of chaos, hold unrelated thoughts in your mind without having your head explode, and create ways to help the team get things done on time, on budget, on strategy, and on culture… all at the same time, all with minimal hand-holding. Figure It Out, Get It Done.

If you’re successful in this role, there’s no limit to how far you can go with SearchLab. You will be able to do more, achieve more, and be more in your life than you ever thought possible, which will give you the discipline and mental toughness to take on just about anything life can throw at you… and life is a whole lot more fun when you have that level of confidence.

If you read the preceding paragraphs and thought “Who the heck do these people think they are?!?” That’s ok, this just isn’t the role (or company) for you. On the other hand, if we’ve got your full attention, keep reading. Once finished, if you get the feeling that we just peered deep into your soul, making you feel clearly seen and understood (maybe for the first time), then we just might be at the beginning of something beautiful.

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What we’re looking for in you:

Pain of Inefficiency – You can’t help but notice how things might be done better – everywhere, all the time. When you see someone doing something really inefficiently, you have a painful physical reaction and can hardly stop yourself from tapping them on the shoulder and saying, “you know, if you just…” Inefficiency literally hurts you.

Root Cause Fixes – While others may be satisfied with temporary band-aid solutions, you see the true source of the problem and can’t imagine wasting time on anything besides killing it at its roots. When others see a project getting behind schedule, they think everyone should just work harder. You see the roadblocks in the way that are slowing everyone down and find ways to remove them. While others are giving it more gas, you just remove the e-brake and go faster and farther with less effort.

That feeling when things are working just right – Compliments are good, financial rewards are well deserved…but that feeling when things work just right… Now, that’s the stuff. That’s what makes your work meaningful and keeps you coming back for more, especially when you see how happy and productive it makes the people around you.

Self-Aware Learner – You know what you know and know what you don’t know, and are able to quickly learn, understand, and apply new knowledge. You are able to do this because you are wicked smart, but more importantly, you are able to discern what’s important from what’s not, hyper-focusing on the vital few things that really matter. When you set your mind to something, there’s not much that can stand in your way.

Great Listener & Question-framer – You listen to others with just as much intensity and focus as you do everything else in your life. This enables you to listen between the lines, hearing things unsaid, and to ask meaningful follow-up questions. You know that a good answer to the right question is infinitely better than a great answer to the wrong question.

Reliability & Accountability – When you take on a task or role, you get it done, and get it done at a high level – no questions asked. You do not require anyone to check in and hold you accountable, but you are really good at doing so for other people, ensuring they do what they were supposed to do.

SearchLab is a fast-growing digital marketing agency with clients all over North America. We are inspired by fostering long term, mutually-beneficial partnerships with our clients – and helping them dominate local search results.

Initial Role and Responsibilities:

  • Soup to nuts marketing: creation, implementation, and management of demand generation marketing campaigns
  • Ideation and execution: We need brains and brawn – you’ll be building the marketing department from the ground up, so we need someone who can execute as well as ideate.
  • Resource Allocation: collaborating with sales, strategy, and creative departments to determine available resources (whether that means time, budget, or people to carry out the work). You’ll need to understand how to maximize impact and make a little bit go a long way.
  • Resourcefulness & Organization: Expanding to new verticals, generating demand, assessing new vendors and partnerships, aiding in ad spend and ad calendar planning… You’ll need to handle all the aspects of the rocking marketing plan you’re going to create and execute.
  • Collaboration & Interpersonal Communication: If you’re managing project deadlines and resource allocation, you’ll need to be able to communicate with everyone involved (both verbally and in writing) with team members, clients, and/or vendor/partners.

SearchLab Benefits

The “Hard” Stuff…

  • A competitive salary and 401(k) + matching
  • Medical, dental, vision, maternity/paternity leave, and long/short disability insurance
  • 3 weeks of paid vacation in year one, 4 weeks in year two
  • Separate unlimited sick days

The “Soft” Stuff…

  • An environment where each person has a voice and is encouraged to use it
  • A team of really cool people who truly love their work
  • A culture of mutual celebration and recognition
  • A place to do the best work of your life and evolve and grow