Google Updates

Suds & Search 171 | Kelvin Newman, founder of BrightonSEO

August 4, 2023 Mark Bealin Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local SEO, Marketing Analytics, PPC Advertising, Reputation Management, Resource Library, Search Engine Optimization, Suds and Search

My guest on this week’s episode of Suds & Search is Kelvin Newman, Founder of BrightonSEO. Kelvin started Brighton with just a few people getting together in a pub back in 2010. Today, it is the biggest search marketing event in Europe with over 3,500 attendees.

The number of attendees and the massive growth only tell some of the story. BrightonSEO is adored by attendees, exhibitors, and speakers. I cannot think of another conference where people are this loyal and this vocal in the support.

Kelvin joined me to make a big announcement. For the first time, BrightonSEO is hosting a conference in the United States.

Happy 4th of July (and a bit about Ignition)

July 4, 2023 Greg Gifford Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local Business Events, Local Search Tuesdays, Local SEO, PPC Advertising, Reputation Management, Search Engine Optimization

This week’s episode is a quick one – we wanted to wish you a happy 4th of July and tease a bit of info about Ignition (the new automotive conference that’s coming in August)

Greg’s Advanced SEO Tips slides from Digital Dealer Tampa

May 23, 2023 Greg Gifford Best Practices, Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO, Reputation Management, Search Engine Optimization

In this week’s episode, I’m sharing my entire presentation from the recent Digital Dealer conference in Tampa, Florida. I share some of the exciting data points from our upcoming research project, info from SEO audits on 700 dealership websites, and advanced tips to help your dealership website show up better in local search results.

Suds & Search 160 | Ryan Jones, Marketing Manager at SEOtesting

May 4, 2023 Mark Bealin Best Practices, Digital Marketing, Google Updates, Marketing Analytics, Search Engine Optimization, Suds and Search

My guest on this weeks episode of Suds & Search is Ryan Jones, Marketing Manager at SEOtesting.

Ryan is a veteran digital marketer, blogger, conference presenter, and a must-follow on social media. He has a wide breadth of SEO experience working in-house and agency side. Ryan recently started a role at SEOtesting, a SEO tool suite designed to make SEO testing and reporting easier and less time-consuming.

Suds & Search 158 | Chris Boggs, Founder of Web Traffic Advisors

April 20, 2023 Mark Bealin Digital Marketing, Google My Business, Google Updates, Local SEO, Suds and Search

Also available as a Podcast:

Our guest on this week’s episode of Suds & Search is Chris Boggs, Founder of Web Traffic Advisors.

Chris is a veteran digital marketer, blogger, conference speaker, and he’s been a judge for numerous awards shows.

Suds & Search 156 | Martha Van Berkel, CEO and Co-founder of SchemaApp

April 6, 2023 Mark Bealin Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local SEO, Search Engine Optimization, Suds and Search

Also available as a Podcast:

Our guest on this week’s episode of Suds & Search is Martha Van Berkel, CEO and Co-founder of SchemaApp.

Martha is an in-demand conference presenter, educator, blogger, entrepreneur, and the leading expert in our industry on structured data and Schema.

Just Released: 2023 Local Search Ranking Factors

April 4, 2023 Greg Gifford Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO, Search Engine Optimization

Welcome back to another episode of Local Search Tuesdays. This week, we’ve got something really exciting to share – the 2023 LSRF is here!

Every year, Darren Shaw and Whitespark conduct the Local Search Ranking Factors study – those of us in “the biz” lovingly refer to it as the LSRF. It’s basically the guide for what to do if you want to show up better in local searches. If you’re in Local SEO, get ready to get your mind blown… It’s been fifteen years since David Mihm did the first LSRF – way back in 2008!

Tips for Car Dealers: NADA 2023

February 7, 2023 Greg Gifford Best Practices, Careers, Digital Marketing, Google Business Profile, Google Updates, Local Business Events, Local Search Tuesdays, Local SEO, Marketing Analytics, Search Engine Optimization

This week, we’ve got some awesome tips to share with you from some of the experts and vendors at the National Auto Dealers Association conference a few weeks ago.

SearchLab was in Dallas at the end of January for the 2023 NADA convention, and once again, we went around and collected helpful tips from vendors and experts. We’ve got some awesome tips this year, so let’s get right to them!

Suds & Search 148 | Kyle Roof, Lead SEO at High Voltage

February 2, 2023 Mark Bealin Best Practices, Careers, Digital Marketing, Google Updates, Local SEO, Search Engine Optimization, Suds and Search

Also available as a Podcast:

Our guest on this week’s episode of Suds & Search is Kyle Roof, Lead SEO at High Voltage, Inventor of PageOptimizer Pro, and Co-founder & SEO Instructor at Internet Marketing Gold.

Kyle is a veteran digital marketer and frequent conference presenter. A few places you might’ve heard him speak include, inOrbit, SEOcon, Chiang Mai SEO Conference, and many other places.

Greg’s SEO Presentation: Too Extreme for NADA

January 31, 2023 Greg Gifford Best Practices, Digital Marketing, Google Business Profile, Google Updates, Local Search Tuesdays, Local SEO, Reviews, Search Engine Optimization, Uncategorized

This week’s episode of Local Search Tuesdays is a fun one, ‘cause we’re sharing Greg’s slides from the NADA conference this last weekend.

He wasn’t picked to speak at this year’s NADA conference… We’re guessing it’s because last year, he talked about how the manufacturer-approved vendor system is hopelessly broken and doesn’t actually benefit any car dealers.