For this week’s episode, I grabbed some of the top experts at the NADA Convention in Las Vegas last week and had them share quick tips to help dealers be better in 2022. We got some amazing tips, covering everything from hiring to audience selection for PPC to link building – check it out!
Digital Marketing
My guests on this week’s episode of Suds & Search are Dave Spannhake and Dane Saville from Reunion Marketing.
Reunion Marketing is an automotive digital marketing agency with specialists in SEO, PPC, and a suite of customized services for dealerships. Dave and Dane both worked together at a large dealer group. In 2015, Dave and Dane were part of a group that founded Reunion Marketing, which has grown steadily since its inception.
My guest on this week’s episode of Suds & Search is Zeph Snapp, CEO and Founder at Altura Interactive.
Zeph is a veteran digital marketer and an in-demand conference presenter. A few places you might’ve heard him speak include MozCon, Content Marketing World, and Pubcon.
He’s also an excellent writer. If you like this interview check out Zeph’s column at Search Engine Journal.
Altura offers a really interesting service. They provide Spanish digital marketing to international brands. Usually, these brands are growing from the United States into Latin America and need digital marketing expertise along the way.
I can tell you from experience that it’s hard enough to know SEO in one language. Zeph’s agency has a bigger burden. They have to be good at SEO, which is interesting enough, but they also have to overcome communication challenges with stakeholders speaking different languages, they have to be mindful of a zillion little regional language nuances when creating and optimizing content, and there are SEO implications with each decision that they make.
It’s a fascinating topic and Zeph is an entertaining and engaging guest to take us through it all.
Grab something cold to drink and join me for a conversation with Zeph Snapp. We’ll talk about how to avoid disaster when launching a website internationally, he’ll explain the difference between translation and transcreation, and we’ll spend a little time talking about MozCon shenanigans.
My guest on this week’s episode of Suds & Search is Jake Bohall, Co-founder of Hive Digital.
Jake is a veteran digital marketer, serial entrepreneur, and popular conference presenter. In 2020, Jake’s agency Hive Digital won two awards at the US Search Awards. They won the award for Best Small SEO Agency and Best SEO Campaign.
In this week’s video, I share a simple concept to hold in your head that will help you better understand the importance of website content for SEO. At a basic level, your content needs to match the search query you’re trying to rank for – watch the video to learn how everything works.
My guest on this week’s episode of Suds & Search is Aaron Levy, Vice President of Paid Search at Tinuiti.
Aaron is one of the most popular and influential PPC experts in the world. He is a mainstay on PPC Hero’s list of the top 25 PPC experts in the world. He’s a talented presenter who has spoken at numerous conferences including HeroConf, SMX, the Utah DMC Conference, and the Paid Search Association conference.
Aaron’s also a terrific blogger who’s been published in Search Engine Journal and Search Engine Land. He frequently appears on podcasts and webinars.
My guest on this week’s episode of Suds & Search is Ryan Jones, Vice President of SEO at Razorfish. Ryan is a computer programmer turned digital marketer. In his role at Razorfish, Ryan oversees an international SEO team running campaigns for some of the largest brands in the world.
He is also a popular conference presenter. A shortlist of the conferences Ryan has presented at includes Pubcon, SMX, State of Search, and UnGagged.
I begin our conversation talking about his presentation at Pubcon Florida last Spring. The speech was based on research Ryan did with Eric Enge in partnership with BrightEdge. The presentation starts by showing the myriad ways that enhanced search features are expanding. For SEO professionals who look at SERPs every day, the pace of change can be dizzying.
My guest on this week’s episode of Suds & Search is Michelle Robbins, Senior Director for Data and Analytics at Clearlink. Michelle is a veteran digital marketer, product developer, software engineer, and marketing technology executive.
Prior to joining the team at Clearlink, Michelle held leadership positions at Aimclear and Third Door Media, the publisher of Search Engine Land, Marketing Land, and the company that puts on all the SMX events.
Just last week, the FTC penalized a fashion company with a $4.2 million fine for deceptive review practices. In this week’s video, we walk through the fine and why it was assessed – and explain why thousands of sites are in danger of being fined for the same reason.
My guest on this week’s episode of Suds & Search is Alex Alexakis, Founder of PixelChefs.
There’s a recurring topic that comes up on industry blogs and on SEO Twitter – the relationship between SEOs and web developers. Long story short, it’s often a challenging relationship to navigate. SEOs complain that their changes never get implemented. Web developers complain that SEOs are annoying. It’s often a fraught relationship but both pieces have to work in order for a client to experience any kind of success.